The Interview: Part 1 – You, the Interviewer

The Video Interview Part One: You, the Interviewer by Rich McEwen, TVG Media Specialist Whether you’re interviewing a Fortune 500 CEO or a local spelling bee champion, good interviewing skills are vital. A clear and concise story is the goal for both the interviewer and interviewee. In part one I will share some of my Read More

The Power of Public Speaking

By Andy Likes, Senior Vice President, The Vandiver Group It’s one of those things that’s typically not on someone’s bucket list; get up in front of an audience and “say a few words.”  There mere thought of public speaking creates anxiety and strikes fear into the hearts of most people.  In fact, it’s one of Read More

Ready for Takeoff: LaunchCode and TVG Partnership

Ready for Takeoff: LaunchCode and TVG Partnership By TVG Staff It’s predicted that one million programming jobs will be left unfilled by 2020. Every year, The Vandiver Group partners with a local business or organization and offers pro bono public relations services. From social media management, market research, media training and storytelling classes, to internal Read More

The Big Game: A PR Perspective

The Big Game: A PR Perspective While The Big Game had slightly less viewers than previous years, a whopping 111.3 million people tuned in to watch the Philadelphia Eagles’ victory over the New England Patriots. We TVGers were part of that statistic, watching from our homes with our friends and family. Many thought the game Read More

The Vandiver Group’s Top Five PR Moments of 2017 (Part 2 of 2)

The Vandiver Group’s Best PR Moments of 2017: Part Two By TVG Staff In Part One of this blog series (click here to catch up if you missed it) we highlighted three “Best PR Moments of 2017” for some iconic global brands. For the final two “Best PR Moments,” we wanted to share some of Read More

The Vandiver Group’s Top Five PR Moments of 2017 (Part 1 of 2)

The Vandiver Group’s Best PR Moments of 2017: Part One By TVG Staff Since we’ve entered 2018, we thought it would be fun to list out our favorite PR moments of 2017. Some of these moments are bona fide PR crises, some of them are marketing campaigns, and some are social movements. Some had a Read More

What in the World are We Gonna Do with 280 Characters?

Are 280 Characters Too Many? By Heather Murdick and Andrew Woodcock If someone asked me what I think about when someone mentions Twitter, I know what I’d say: Trump tweets, controversy over fake accounts, and 140 characters. Well, as many of you already know, one of those things has changed in the last week. On Read More

How to Write a Press Release

Crafting a Press Release: Six Steps to Keep in Mind By Andrew Woodcock, TVG Account Executive The backbone to being a good PR pro is being a good writer. I’ve heard it countless times: if you don’t know how to write, you won’t be hired by a PR firm. And it makes sense: writing is Read More

Millennials in the Digital Space

“How Do I Reach These Kids?”: Millennials in the Digital Space By Nathan Shryock, TVG Manager of Digital Strategy The Millennial generation has adopted a very unique habit of forming digital communities. These communities are made up of online social groups of people that share a common interest and are often tied to a person’s identity. Read More

Best Practices for New Interns (Besides Keeping the Coffee Pot Full)

Six Best Practices for New Interns By Andrew Woodcock, TVG Account Executive Congratulations! You just landed an internship at the PR agency of your dreams! What’s next? Besides scheduling a trip to the store for new clothes, office supplies and cubicle decorations, you’re going to want to prepare for the culture and environment of working Read More

Messaging: A New Era of Business Communications, Part 2

Best Practices for Businesses Using Facebook Messenger By Nate Shryock, TVG Manager of Digital Strategy In Part 1 of this blog series, we outlined how messaging apps can be useful business tools. Today, we’ll explore some best practices for businesses who want to use Facebook Messenger to communicate with their customers. Respond promptly Facebook publicly displays Read More

Think Typos Don’t Matter? Think Again.

Think Typos Don’t Matter? Think Again. By Laura Vandiver, TVG Vice President of Research and Strategic Insight I overheard a conversation the other day while working out at the gym. A woman I had seen there before—let’s call her Cindy—was telling someone about how she works in PR. Cindy was annoyed that her client called Read More