The Vandiver Group (TVG) has won three 2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More
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Five Cause Marketing Campaigns that Made Waves in 2018
by TVG Staff Every year, we see public relations campaigns that have a big impact on society. When campaigns combine philanthropic efforts with awareness– also called cause marketing– they can make major waves in our lives. Many businesses had a great year in 2018 for not only ‘talking the talk’ but also ‘walking the walk.’ Here are five of our favorite cause marketing campaigns from 2018: McDonald’s Flip Day for International Women’s Day McDonald’s Read More
Buzzwords Blog Series, Part 2: Social Media Buzzwords
by TVG Staff Social media doesn’t have to be intimidating or scary. People use social media to communicate authentically and immediately with audiences. However, there are many words and terms in social media that may be confusing. Here at TVG, we’ve created a glossary of common terms from the world of social media to help Read More
Communications Audits Explained: Part 1- Social Media
By TVG Staff When people unaware of your company look you up, one of the first things they’ll find are your social media profiles. With that in mind, it’s important to make sure that your social media is up-to-date and accurately represents your company’s goals and culture. To make the most of social media platforms, Read More
Best Practices for New Interns (Besides Keeping the Coffee Pot Full)
Six Best Practices for New Interns By Andrew Woodcock, TVG Account Executive Congratulations! You just landed an internship at the PR agency of your dreams! What’s next? Besides scheduling a trip to the store for new clothes, office supplies and cubicle decorations, you’re going to want to prepare for the culture and environment of working Read More
Think Typos Don’t Matter? Think Again.
Think Typos Don’t Matter? Think Again. By Laura Vandiver, TVG Vice President of Research and Strategic Insight I overheard a conversation the other day while working out at the gym. A woman I had seen there before—let’s call her Cindy—was telling someone about how she works in PR. Cindy was annoyed that her client called Read More
The Business of Storytelling
The Business of Storytelling By Andy Likes, TVG Senior Vice President Over the last 11+ years in PR, I’ve had the opportunity to work with nearly every type of subject matter expert, including doctors, engineers, lawyers, financial planners and everything in between. One thing is certain with subject matter experts- they know their job and Read More
Celebrate “Silly” Questions Every Day, but Especially This Week
Celebrate “Silly” Questions By Donna Vandiver, President & CEO According to Parade magazine, September 28 is “Ask a Stupid Question” day. When Marilyn vos Savant was asked if there was such a thing as a stupid question, she replied, “Yes”. Celebrate “Silly” Questions Every Day, but Especially This Week November 14th, 2017Heather James
Making the Most Out of Your Weekend: 8 Ways to Recharge and Get Motivated for the Upcoming Week
8 Ways to Recharge and Get Motivated for the Upcoming Week By Katie Miller, TVG Assistant Account Executive What are you doing this weekend? Will those activities lead to a better work week? If you feel more tired on Mondays, lack motivation during the week or are in serious need of a pick-me-up, here are Read More
Giving Tuesday is the New Black (Friday)
Giving Tuesday is the New Black (Friday) By Melissa Breer, TVG Account Executive For the past several years, Black Friday sales have been starting earlier, with many stores offering sales days before Thanksgiving and stores now opening on Thanksgiving. Giving Tuesday is the New Black (Friday) March 3rd, 2021Heather James
The Power of an Emoji
The Power of an Emoji By Melissa Breer, TVG Account Executive The wait is over… the taco emoji is here. The Power of an Emoji November 14th, 2017Heather James