New Year, New Habits: Five FREE New Year’s Resolutions By TVG Staff A new year brings new opportunities to better yourself. Although weight loss supplements and gym memberships are out there, they won’t be as easy on your budget as these five New Year’s Resolutions that won’t cost you a dime. Read Everyday We subscribe Read More
Writing
Part 1: PR Buzzwords
by TVG Staff The business world is notorious for using jargon and industry-specific language, and PR is no exception. Understanding this can help you better communicate what your company needs, or what your communication professionals are trying to tell you. Here at TVG, we’ve created a glossary of common terms used in the world of Read More
How to Find Your Brand Voice
Creating a Voice for Your Brand To any developing writer, the goal of establishing their “voice” is one that is both all-important and extremely confusing. The term “voice” is often thrown around without any explanation about what it means, or how a writer can work to make theirs consistent and unique. Voice can be complicated Read More
TVG Celebrates 25th Anniversary
Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More
Don’t “Groundhog Day” These Common PR Mistakes
Don’t “Groundhog Day” These Common PR Mistakes By Laura Vandiver, VP of Research and Strategic Insight We’ve all seen the now iconic 1993 Bill Murray movie Groundhog Day, where Murray’s weatherman character (reporting on whether Punxsutawney Phil saw his shadow) becomes hopelessly trapped in a time warp, forced to relive the same, awful day over Read More
How to Write a Press Release
Crafting a Press Release: Six Steps to Keep in Mind By Andrew Woodcock, TVG Account Executive The backbone to being a good PR pro is being a good writer. I’ve heard it countless times: if you don’t know how to write, you won’t be hired by a PR firm. And it makes sense: writing is Read More
Think Typos Don’t Matter? Think Again.
Think Typos Don’t Matter? Think Again. By Laura Vandiver, TVG Vice President of Research and Strategic Insight I overheard a conversation the other day while working out at the gym. A woman I had seen there before—let’s call her Cindy—was telling someone about how she works in PR. Cindy was annoyed that her client called Read More
So, You Want to Start a Blog…
So, You Want to Start a Blog… By Katie Miller, TVG Account Executive So, you want to start a blog? If you answered “yes” to this question, chances are you follow several blogs that have made you think, “I want to do that!” Whether they’re about food, travel, fitness, fashion and beauty, or pets, a Read More
Are You Creative? Of Course!
“Creativity is Intelligence Having Fun” By Amy Crump, TVG CFO Have you ever heard someone say they were not creative? They may go on to explain they can’t paint, draw, play an instrument, etc. However, creativity takes many forms, and everyone has the ability to be creative in their own way. Creativity also shows up Read More
Corporate Lingo: Don’t Let Buzzwords Dominate Your Vocabulary
Corporate Lingo By Laura Vandiver, TVG VP of Research & Strategic Insight As an anthropologist, I am often keenly aware not only of how people behave in various situations, but what they say. Different social groups often have very specific linguistic styles. For instance, take my triathlon club. Unless you are actively training for a Read More
Want to Make a Good Impression? Start with your Email!
Want to Make a Good Impression? Start with your Email! By Amy Crump, TVG CFO What’s that saying? You never get a second chance to make a good first impression? There are lots of first impression opportunities that may come to mind, like a first date or a job interview, for instance. Want to Make Read More
Ain’t it Fun Living in the Real World?
So no one told you life was gonna be this way? *CLAP CLAP CLAP CLAP* By Abbey Theban, TVG Assistant Account Executive So—you’re getting ready to graduate from college! I extend my hand in congratulations and offer you some wise words as you begin this new phase of your life: “Welcome to the real Read More