July 3, 2019 Heather James

Internal Company Newsletters – What Do Your Employees Want to Know?

by TVG Staff

Employees like to be in the know when it comes to their company. Having an internal newsletter can help employees feel valued and increase productivity in the workplace.

Here are a few things that are helpful to include in an internal company newsletter:

Company News

What has the company been up to? What projects has your company or department completed recently? Showcase the work that you’re proud of, and that demonstrates the company’s values, quality of work and customer service.

If your company is struggling with an issue, be transparent. Don’t write negative things, instead discuss the plan to overcome the obstacle. Highlight teamwork, when it’s appropriate.

Another important topic is company activities. Have you recently done any team-building or professional development activities? Doing a quick recap of these can be a fun, easy way to make the newsletter more interesting.

Community Involvement

What does your company do for the community? Many organizations are involved in community service in one way or another, and it’s important to highlight that, to let your employees know this is an activity your company thinks is important. It makes people feel like they’re making a difference, and it can help give them a sense of purpose. Employees prefer to work for a company that gives back to the community.

Letter from the President/CEO

It doesn’t matter if you work for a large company or a small one, it’s helpful to know what the CEO has to say about the company. By reading a letter directly from the CEO, employees feel more secure about the work they’re doing. This can also help employees feel valued, knowing that the CEO cares about them and the well-being of the company.

Employee Spotlight

Employees like to know that their hard work is being noticed. Feeling appreciated can lead to a much more productive work environment. Mentioning employee work anniversaries or achievements in the newsletter will make them feel valued and proud to be a part of the company. Make sure to mention any new hires, too! Being mentioned in the newsletter will make them feel part of the team.

Articles that Highlight Company Values

Does your company focus on safety? How about diversity and inclusion? Including an article on a topic like this shows how important your company’s core values and culture are. By continuing to keep these topics in the conversation, it reinforces their importance within the company.

By including these elements in your internal company newsletter, you’re certainly going to make your employees feel informed and most importantly, valued. Check back soon for our thoughts on newsletters for external audiences!

Looking for help in writing and publishing your company newsletter? TVG can help! Contact us at mailto:tvg@vandivergroup.com for a quote on publishing newsletters and other internal communications projects.  

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