PROI Worldwide Global Summit: A Recap
By Andy Likes, TVG Vice President
What happens when you gather more than 80 of the top PR agencies from around the world and put their top executives in a room together for four days? Add in leaders from several Fortune 100 companies, a Senior Editorial Director from CNN, some of the top crisis communications experts from around the globe and some good ol’ Southern hospitality, and you get a recipe for success! I got to experience this at the Public Relations Organization International (PROI) Global Summit last month in Atlanta, Georgia.
The Vandiver Group has been a partner in PROI Worldwide for more than four years now. It’s given us the opportunity to collaborate on client accounts with multiple firms around the U.S. and North America, but has also given us the reach to pitch clients and potential clients around the world. During this year’s Global Summit, I had the honor of representing TVG among more than 80 PR firms from the Americas, the Asia Pacific region and Europe/the Middle East/Africa. The sheer collective knowledge in the room was humbling, empowering and inspiring all at the same time.
During the PROI Summit, our global partners presented case histories of their recent work, including work on the Back to the Future Day campaign, a project that brought Millennials and retirees together to learn how to save for retirement, and strategies to help get travelers a hotel room at the last minute. The campaigns were all creative, innovative and forward-thinking. I’ve come back with new ideas for collaboration with our PROI partners here in the U.S. as well as Norway, Russia and Belgium.
What does it mean for TVG clients and our potential clients? A lot. Our PROI partnership gives our clients resources and access to a global PR network in a moment’s notice, especially for crisis communications, training and a whole host of other projects. The partnership means we can be as large as the big global firms, but still maintain a level of service that is second to none, typically at a more cost-effective rate.
Our PROI partnership has in many ways changed how we do business. What can TVG and PROI Worldwide do for you? Contact us via our website to let us know, and to learn more about our participation in PROI.