communication

21 Apr 2020
Sticky Post By Posted in Communication, Corporate Social Responsibility, Crisis Communication Permalink

Playing in the Precarious World of “If”

Sticky Post By On April 21, 2020

To say we are living in crazy, unprecedented, and uncertain times is an understatement. The COVID-19 pandemic has changed routines, pushed the limits of technology, and forced many families to say goodbye to loved ones from afar. There is nothing easy about a crisis. Nothing. There’s never enough time, never enough resources and never enough Read More

01 Nov 2018
Sticky Post By Posted in Communication, Internal Communications, Marketing, Millennials, News Room, Public Relations Industry, Research, Training, TVG Updates, Writing Permalink

TVG Celebrates 25th Anniversary

Sticky Post By On November 1, 2018

Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More

27 Aug 2018
Sticky Post By Posted in Business 101, Career, Client Relationships, Communication, Public Relations Industry, Training Permalink

Sales: The Forgotten PR Skill

Sticky Post By On August 27, 2018

By Laura Vandiver, TVG Senior Research Strategist There are many skills required to be a fantastic PR practitioner. Great communication skills, of course, top the list. But it also helps to have social media savvy, be a crisis navigation expert, understand the media and how to deal with them, be a fantastic writer, and also Read More

06 Feb 2018
Sticky Post By Posted in Advertising, Business 101, Communication, Public Relations Industry Permalink

The Big Game: A PR Perspective

Sticky Post By On February 6, 2018

The Big Game: A PR Perspective While The Big Game had slightly less viewers than previous years, a whopping 111.3 million people tuned in to watch the Philadelphia Eagles’ victory over the New England Patriots. We TVGers were part of that statistic, watching from our homes with our friends and family. Many thought the game Read More

22 Feb 2017
Sticky Post By Posted in Business 101, Career, Client Relationships, Communication, Public Relations Industry, Uncategorized Permalink

The Business of Storytelling

Sticky Post By On February 22, 2017

The Business of Storytelling By Andy Likes, TVG Senior Vice President Over the last 11+ years in PR, I’ve had the opportunity to work with nearly every type of subject matter expert, including doctors, engineers, lawyers, financial planners and everything in between. One thing is certain with subject matter experts- they know their job and Read More

07 Oct 2016
Sticky Post By Posted in Career, Communication, Public Relations Industry, Writing Permalink

Are You Creative? Of Course!

Sticky Post By On October 7, 2016

“Creativity is Intelligence Having Fun” By Amy Crump, TVG CFO Have you ever heard someone say they were not creative? They may go on to explain they can’t paint, draw, play an instrument, etc. However, creativity takes many forms, and everyone has the ability to be creative in their own way. Creativity also shows up Read More

28 Sep 2016
Sticky Post By Posted in Career, Internal Communications, Marketing, Research, Uncategorized Permalink

Celebrate “Silly” Questions Every Day, but Especially This Week

Sticky Post By On September 28, 2016

Celebrate “Silly” Questions By Donna Vandiver, President & CEO According to Parade magazine, September 28 is “Ask a Stupid Question” day. When Marilyn vos Savant was asked if there was such a thing as a stupid question, she replied, “Yes”. Celebrate “Silly” Questions Every Day, but Especially This Week November 14th, 2017Heather James