Playing in the Precarious World of “If”

To say we are living in crazy, unprecedented, and uncertain times is an understatement. The COVID-19 pandemic has changed routines, pushed the limits of technology, and forced many families to say goodbye to loved ones from afar. There is nothing easy about a crisis. Nothing. There’s never enough time, never enough resources and never enough Read More

TVG Celebrates 25th Anniversary

Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More

Sales: The Forgotten PR Skill

By Laura Vandiver, TVG Senior Research Strategist There are many skills required to be a fantastic PR practitioner. Great communication skills, of course, top the list. But it also helps to have social media savvy, be a crisis navigation expert, understand the media and how to deal with them, be a fantastic writer, and also Read More

The Big Game: A PR Perspective

The Big Game: A PR Perspective While The Big Game had slightly less viewers than previous years, a whopping 111.3 million people tuned in to watch the Philadelphia Eagles’ victory over the New England Patriots. We TVGers were part of that statistic, watching from our homes with our friends and family. Many thought the game Read More

The Business of Storytelling

The Business of Storytelling By Andy Likes, TVG Senior Vice President Over the last 11+ years in PR, I’ve had the opportunity to work with nearly every type of subject matter expert, including doctors, engineers, lawyers, financial planners and everything in between. One thing is certain with subject matter experts- they know their job and Read More

Are You Creative? Of Course!

“Creativity is Intelligence Having Fun” By Amy Crump, TVG CFO Have you ever heard someone say they were not creative? They may go on to explain they can’t paint, draw, play an instrument, etc. However, creativity takes many forms, and everyone has the ability to be creative in their own way. Creativity also shows up Read More

Celebrate “Silly” Questions Every Day, but Especially This Week

Celebrate “Silly” Questions By Donna Vandiver, President & CEO According to Parade magazine, September 28 is “Ask a Stupid Question” day. When Marilyn vos Savant was asked if there was such a thing as a stupid question, she replied, “Yes”. Celebrate “Silly” Questions Every Day, but Especially This Week November 14th, 2017Heather James