It’s a technique that’s been used for years by public relations firms and marketing companies: pitch a news story idea or subject matter expert to a media outlet in the hopes that they’ll talk with and/or about your client in a positive light. It’s a proven method for helping to shape the public’s (or the Read More
COVID-19
What does the Media want in Times of Crisis?
The sudden onset of the coronavirus pandemic this spring caught most business owners and organizational leaders by surprise. Seemingly overnight, they were forced to make very important decisions, including how to keep their employees and volunteers working, whether to remain open to the public, and, in some cases, whether or not to trim payroll through Read More
Working from Home Means Less Commuting- and More Time
According to 2018 data from the U.S. Census Bureau, Americans spent more time commuting to work than ever – approximately 54 minutes round trip per day. But with many Americans now working from home due to COVID-19, those minutes sitting in traffic can now be reclaimed for other activities. But, what’s the best way to Read More
Research in the Time of COVID-19
Research is often defined as “the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.” While busy executives often understand the importance of research, the response to the suggestion of it often plays out like this: “We know research is valuable and we should conduct it Read More
Playing in the Precarious World of “If”
To say we are living in crazy, unprecedented, and uncertain times is an understatement. The COVID-19 pandemic has changed routines, pushed the limits of technology, and forced many families to say goodbye to loved ones from afar. There is nothing easy about a crisis. Nothing. There’s never enough time, never enough resources and never enough Read More
The Elusive Subject Matter Expert
Here at TVG, we often say, it’s not a matter of if a crisis happens; it’s when. COVID-19 is here, the crisis is continuing, and the effects are felt by everyone around the world. The media is covering the crisis every day from every angle. Traditional media pitching of stories is tabled for now, in Read More