market research

24 Apr 2020
Sticky Post By Posted in Crisis Communication, Current Events, Research Permalink

Research in the Time of COVID-19

Sticky Post By On April 24, 2020

Research is often defined as “the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.” While busy executives often understand the importance of research, the response to the suggestion of it often plays out like this: “We know research is valuable and we should conduct it Read More

10 Jul 2019
Sticky Post By Posted in Public Relations Industry, Research Permalink

Do Your Research FIRST!

Sticky Post By On July 10, 2019

By Laura R. Vandiver, Senior Research Strategist I can’t tell you how many times clients come to me and say “We launched a blog but we’re not getting any response from our target group,” or, “We have been offering our new product for several months, but our marketing efforts are falling flat.” The first question Read More

28 Sep 2016
Sticky Post By Posted in Career, Internal Communications, Marketing, Research, Uncategorized Permalink

Celebrate “Silly” Questions Every Day, but Especially This Week

Sticky Post By On September 28, 2016

Celebrate “Silly” Questions By Donna Vandiver, President & CEO According to Parade magazine, September 28 is “Ask a Stupid Question” day. When Marilyn vos Savant was asked if there was such a thing as a stupid question, she replied, “Yes”. Celebrate “Silly” Questions Every Day, but Especially This Week November 14th, 2017Heather James