media training

17 Jun 2021
Sticky Post By Posted in Client Relationships, Communication, Media Relations, News, News Room, Public Relations Industry, Writing Permalink

Pitch Perfect: Four Tips to Get the Media to Use Your Pitch

Sticky Post By On June 17, 2021

It’s a technique that’s been used for years by public relations firms and marketing companies: pitch a news story idea or subject matter expert to a media outlet in the hopes that they’ll talk with and/or about your client in a positive light. It’s a proven method for helping to shape the public’s (or the Read More

19 May 2020
Sticky Post By Posted in Communication, Crisis Communication, Media Relations, Public Relations Industry Permalink

What does the Media want in Times of Crisis?

Sticky Post By On May 19, 2020

The sudden onset of the coronavirus pandemic this spring caught most business owners and organizational leaders by surprise. Seemingly overnight, they were forced to make very important decisions, including how to keep their employees and volunteers working, whether to remain open to the public, and, in some cases, whether or not to trim payroll through Read More

25 Jul 2018
Sticky Post By Posted in Media Relations, Training, Video Permalink

THE VIDEO INTERVIEW: PART 2 – YOU, THE INTERVIEWEE

Sticky Post By On July 25, 2018

The Video Interview Part Two: Being Interviewed by Rich McEwen, TVG Media Specialist There are techniques you can use as the subject of a video interview to make sure you communicate your message in a way that is concise and easy to edit. Know your story. Know in advance what your key message points are Read More