How to Find Your Brand Voice

Creating a Voice for Your Brand To any developing writer, the goal of establishing their “voice” is one that is both all-important and extremely confusing. The term “voice” is often thrown around without any explanation about what it means, or how a writer can work to make theirs consistent and unique. Voice can be complicated Read More

How to Write a Press Release

Crafting a Press Release: Six Steps to Keep in Mind By Andrew Woodcock, TVG Account Executive The backbone to being a good PR pro is being a good writer. I’ve heard it countless times: if you don’t know how to write, you won’t be hired by a PR firm. And it makes sense: writing is Read More

Corporate Lingo: Don’t Let Buzzwords Dominate Your Vocabulary

Corporate Lingo By Laura Vandiver, TVG VP of Research & Strategic Insight As an anthropologist, I am often keenly aware not only of how people behave in various situations, but what they say. Different social groups often have very specific linguistic styles. For instance, take my triathlon club. Unless you are actively training for a Read More

Want to Make a Good Impression? Start with your Email!

Want to Make a Good Impression? Start with your Email! By Amy Crump, TVG CFO What’s that saying? You never get a second chance to make a good first impression? There are lots of first impression opportunities that may come to mind, like a first date or a job interview, for instance. Want to Make Read More