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The Vandiver Group Blog
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What We Can Learn From Bacon
Yeah, that’s right. Believe it or not, there are a few things we can learn from bacon. In the past few years, bacon’s popularity has surged, and for good reason.
1.) Bacon is Nostalgic
Those not vegetarian can usually recall a positive memory of bacon sizzling on the stove. Other products can do the [...]
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Alerting the Media? Press Conference Best Practices
So, you want to have a press conference. Once you have your subject set and your speakers lined up, it’s time to alert the media, right? Not before thinking through strategy and some best practices. TVG has facilitated press events, large and small, and we have a few tips to help you [...]
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How Social Science Theory Can Guide PR Professionals on Innovation
By: Laura R. Vandiver, Director of Research
@LauraVandiver
Innovative. That word is all around us these days. It’s often used to describe the latest tech gadget, a new or improved process for completing a task, or sometimes to describe a “think-outside-of-the-box” quality in a person. In the PR world, we often have clients approach us with products [...]
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