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The Vandiver Group Blog
  • What We Can Learn From Bacon
    Yeah, that’s right. Believe it or not, there are a few things we can learn from bacon. In the past few years, bacon’s popularity has surged, and for good reason. 1.) Bacon is Nostalgic Those not vegetarian can usually recall a positive memory of bacon sizzling on the stove. Other products can do the [...]
  • Alerting the Media? Press Conference Best Practices
    So, you want to have a press conference.  Once you have your subject set and your speakers lined up, it’s time to alert the media, right?  Not before thinking through strategy and some best practices. TVG has facilitated press events, large and small, and we have a few tips to help you [...]
  • How Social Science Theory Can Guide PR Professionals on Innovation
    By: Laura R. Vandiver, Director of Research @LauraVandiver Innovative. That word is all around us these days. It’s often used to describe the latest tech gadget, a new or improved process for completing a task, or sometimes to describe a “think-outside-of-the-box” quality in a person. In the PR world, we often have clients approach us with products [...]
CNN.com - Top Stories
  • More storms coming
    It's already killed scores of people in a massive tornado that devastated the town of Moore, Oklahoma. And it's not over yet.
  • Gandhi's blood, sandals up for auction
    A glass microscope slide with a trace of the late Indian independence leader Mahatma Gandhi's blood is among an array of memorabilia due to be sold at auction Tuesday in England.
  • Tearful reunions as kids emerge
    Students emerge from Briarwood Elementary moments after a massive storm ripped through Moore, Oklahoma.
  • Girl, 18, charged after romance
    Police say an 18 yr-old girl violated her 14 yr-old girlfriend, but one group is petitioning officials to drop charges.