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The Engineering of Story Mining – Look Below the Surface & Have a Process in Place

I’ve had the opportunity to talk a lot about storytelling for several years. Storytelling is key to making sure your information is memorable. The question we get from many people is not just how we tell stories, but how we find them. The key is a process we call story mining. Just like mining for Read More

Storytelling for Nonprofits: Developing a Culture of Storytelling, Part 3

In part one and two of our series on storytelling for nonprofits, we talked about the impact of storytelling on the brain, its importance and a step-by-step process of how to create a good story. You may be wondering what’s next. Perhaps you are a one-person team, overwhelmed by the thought of trying to collect Read More

Storytelling for Nonprofits: How to Tell a Good Story, Part 2

As a nonprofit organization, it is important to communicate clearly. In fact, much of a nonprofit’s funding and support hinges on how clearly they can communicate the need. If you are not able to communicate the vision of your nonprofit and the difference you are making, it can impact the support of your current and Read More

Storytelling for Nonprofits: The Science Behind Storytelling, Part 1

I heard pounding on the outside door of my office. I looked outside to see a man shivering in the pouring rain. I opened the door to let him in. Water pooled on the floor – it was obvious he was soaked to the skin and had been in the rain all night. He looked Read More

Ready or Not, on the road again. The Travel Industry is Coming Back.

Globally, the pandemic hit all of us. In the business world, we experienced furloughs, layoffs, scope changes and stay-at-home orders. The travel industry, from the airlines and airports to hotels, resorts, destinations and conferences, took the brunt of that pullback. Nearly 100% of budgets and travelers were gone in an instant. Fast forward to today Read More

Looking for Work? Here’s What You Should Know About Applicant Tracking Systems

If you’ve applied for a job in the past 10 years, you’ve probably come across it- an ATS, or Applicant Tracking System. It’s software that allows candidates to apply for jobs through an online platform, while giving employers a quick and easy way to manage job postings and track applicants for those positions. To have Read More

Here are 10 of the Most Frequent Grammar Mistakes You Can Correct Today

As I’ve been sitting around in quarantine with the rest of you, I’ve been thinking about things I’m grateful for. One thing I’m forever grateful for is that I learned to diagram sentences in elementary school. If you can identify a subject and verb in a sentence, you’re more likely to understand what pronoun to Read More

In 2020, You Need a Good, Flexible Backup Plan

One thing is certain this year — 2020 has been a year unlike any other. For many, certainty has turned to uncertainty as COVID-19 changed the business landscape in both the short- and long-term. For months, our normal communications for clients were anything but normal. Business meetings moved online. Offices became vacant as we worked Read More

Once Upon a Time: Why Story is Important

Once upon a time in the 1860’s, German chemist Friedrich August Kekulé had been working on a seemingly unsolvable riddle: how six carbon and six hydrogen atoms could be arranged to form the chemical benzene. One day, according to his account, he had a dream in which he visualized the carbon and hydrogen atoms forming Read More

What does the Media want in Times of Crisis?

The sudden onset of the coronavirus pandemic this spring caught most business owners and organizational leaders by surprise. Seemingly overnight, they were forced to make very important decisions, including how to keep their employees and volunteers working, whether to remain open to the public, and, in some cases, whether or not to trim payroll through Read More

Working from Home Means Less Commuting- and More Time

According to 2018 data from the U.S. Census Bureau, Americans spent more time commuting to work than ever – approximately 54 minutes round trip per day. But with many Americans now working from home due to COVID-19, those minutes sitting in traffic can now be reclaimed for other activities. But, what’s the best way to Read More

Research in the Time of COVID-19

Research is often defined as “the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.” While busy executives often understand the importance of research, the response to the suggestion of it often plays out like this: “We know research is valuable and we should conduct it Read More