NEXT NGA WEST STRATEGIC COMMUNICATIONS SUPPORT FOR U.S. ARMY CORPS OF ENGINEERS DURING DESIGN-BUILD PHASE OF NEXT NGA WEST CONSTRUCTION
TVG provided strategic communication support to the U.S. Army Corps of Engineers (USACE) for the National Geospatial-intelligence Agency (NGA), for the contract award phase and the initial building phase of the Next NGA West facility in North St. Louis. We developed messaging, planning and execution of three construction job training fairs and a community awareness campaign and earned media campaign, promoting those events and the upcoming start of construction.
As a result, our community awareness campaign attracted more than 500 attendees, with 336 potential job seekers. We achieved a 30% increase in attendees at the second event over the first, and a 374% increase in attendees at the third over the second event. After a five-month campaign and three events, our combined TV and radio audience received nearly 1 million impressions.