When it comes to crisis communications and image/reputation management, it’s not a matter of if you’ll need it, it’s when. Crisis issues happen every day. And, frequently, clients are not prepared for them. From large corporations to small nonprofits, TVG has helped clients during every stage of a crisis — pre-event, mid-event, and post-event. We design a structured crisis plan with roles and responsibilities, provide strategic counsel, media management, social flow, and more. After a crisis, clients often need training, reputation management, and communications to help keep the impact minimal or to rebuild their reputation.
By implementing a crisis communications plan before a crisis occurs, you save time, money and frustration.
- Planning ahead saves time, as it’s easier to write a plan and use it as your guide when bad things happen. Winging it is never recommended. Planning takes preparation and time, but it’s a fraction of the time you would spend on a crisis when you’re in the middle of it. Having a succinct, understandable plan is key to rebuilding your reputation when the crisis is over.
- Having the right messages that are timely and well-delivered helps build trust with employees, the media and the public, no matter what the issue may be. Holding back information because you don’t know everything about a situation may seem prudent, but it’s not always the best way to handle a crisis. Give the information you can and tell people you’ll come back when you have more. It’s like ripping off a bandage – it might hurt initially, but the quicker you respond, the quicker the crisis can be contained. Ultimately you want to get from crisis to post-event stage, so you can rebuild your reputation as quickly as possible.
TVG has helped companies in all three stages of a crisis for more than 20 years. Are you ready to tackle a potential crisis?
TVG is a charter partner of PROI Worldwide’s Global Crisis Team which helps clients in more than 90 countries handle crisis communications 24 hours a day. For more information about Crisis Communications and Image/Reputation Management, email us at email@example.com or call at (314) 991-4641.