Good public relations is more than just generating press releases – it’s a combination of research, good relationships and creativity. Research tells you who you should be talking to and how to get to them. Good relationships with the media, being honest and ethical, and understanding what reporters need to get the story done will result in effective placement of your messages. Creativity is key because, without an interesting angle, the story may go nowhere. Our team has a diverse background that includes former journalists from broadcast and print. This gives us a unique perspective on the ins and outs of the media industry, as well as connections to the outlets where you want placements.