CENTENE CORPORATION

PUBLIC RELATIONS | MEDIA RELATIONS | ADVERTISING CAMPAIGN | DIGITAL MEDIA STRATEGY

TVG designed a media relations strategy, messaging, advertising campaign and marketing materials for Centene Corporation’s Home State Health Plan.

Based on consumer research, TVG developed several creative concepts, a shot list and coordinated photo shoot to get original photography for print, transit and billboard ads.

TVG also provided proactive and reactive media relations – responding to media requests, and preparing key messages and Q&As.