NATURE’S VARIETY PUBLIC RELATIONS | CRISIS MANAGEMENT | DIGITAL MEDIA
TVG has worked with Nature’s Variety since 2013.
We provided support for a campaign to bring awareness and leadership to pet health while educating consumers about the no-kill movement. Our media relations support for the campaign resulted in placements on more than 240 websites with a potential audience of more than 72 million.
We also developed and managed an influencer program that activated bloggers across the nation. We ran a satellite media tour for the campaign resulting in 28 media interviews in a single morning, reaching a potential audience of almost 17 million, and receiving over 20,000 user-submitted photos in less than one month.