NATURE’S VARIETY

PUBLIC RELATIONS | CRISIS MANAGEMENT | DIGITAL MEDIA

natures variety logo

TVG has worked with Nature’s Variety since 2013.

We provided support for a campaign to bring awareness and leadership to pet health while educating consumers about the no-kill movement. Our media relations support for the campaign resulted in  placements on more than 240 websites with a potential audience of more than 72 million.

We also developed and managed an influencer program that activated bloggers across the nation. We ran a satellite media tour for the campaign resulting in 28 media interviews in a single morning with two national spokespeople, reaching a potential audience of almost 17 million. The campaign received over 20,000 user submitted photos in less than one month.