Get the Picture

So you’re having an event. You’ve sent the invitations, ordered the food and beverages and booked the space. But what about photos and video? Sometimes, this is an afterthought or a low priority. But it shouldn’t be. Making sure you have photos and video can have a number of benefits — some not so apparent. Read More

Seeing Ain’t Believing

We should have seen this coming. In the February, 1982 issue of National Geographic magazine, the cover was a photo that included images of the pyramids in Egypt. Just one problem. One of the pyramids was not where it was supposed to be. Because the original photograph was shot horizontally, and the cover is vertical, Read More

TVG Earns Three Communicator Awards in 2019 Competition

The Vandiver Group (TVG) has won three  2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More

Five Cause Marketing Campaigns that Made Waves in 2018

by TVG Staff Every year, we see public relations campaigns that have a big impact on society. When campaigns combine philanthropic efforts with awareness– also called cause marketing– they can make major waves in our lives. Many businesses had a great year in 2018 for not only ‘talking the talk’ but also ‘walking the walk.’   Here are five of our favorite cause marketing campaigns from 2018:  McDonald’s Flip Day for International Women’s Day    McDonald’s Read More

What’s the Buzz? Part 3: Branding/Creative Buzzwords

What’s the Buzz? Part 3: Branding/Creative Buzzwords By TVG Staff Branding and creative departments within agencies use their own language, which can seem complicated to those outside of the field. Understanding these buzzwords can help you better communicate what your company needs for branding, or what #PRpros are trying to tell you. We’ve created a Read More

Five FREE New Year’s Resolutions

New Year, New Habits: Five FREE New Year’s Resolutions By TVG Staff A new year brings new opportunities to better yourself. Although weight loss supplements and gym memberships are out there, they won’t be as easy on your budget as these five New Year’s Resolutions that won’t cost you a dime. Read Everyday We subscribe Read More

Communications Audits Explained: Part 2 – Communication Strategy

By TVG Staff So, you’re re-thinking your company’s communications strategy. Let’s say that you started with the social media audit, but now it’s time to consider other things to make your efforts more successful and achieve the goals you’ve outlined for your communications strategy. Meetings, emails, calls, texts and press releases can all be part Read More

Snapchat’s Fantastic Filters and How to Use Them

It may seem counter-intuitive to think that Snapchat, notable for its vanishing messages and stories, could have a lasting impact on an audience. Yet brand after brand have showcased their products on the app, vying for the attention of the social network’s 188 million users. While the pictures themselves may not last long, the impression Read More

7 “Motivational” Quotes to Get You Through the Work Week

7 “Motivational” Quotes to Get You Through the Work Week By Abbey Theban, TVG Account Executive Motivation comes in all forms—a great book, an insightful blog post, words of wisdom from a mentor, or in this case, some really tweet-worthy quotes. Take a few minutes from your work day to get inspired by these off-beat Read More

Typography Matters: Part 2

Typography Matters: Part 2 By Jesse Selz, TVG Graphic Designer “From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.” – Adrian Frutiger Typography Matters: Part 2 November 14th, Read More

Typography Matters: Part 1

Typography Matters: Part 1 By Jesse Selz, TVG Graphic Designer Content marketing has become one of the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography Matters: Part Read More