Sleeping Outside in a Cardboard Box: My Experience Raising Awareness for the Homeless

How TVG Helped Raise Awareness for the Homeless By Bailie Moore, Senior Account Executive at The Vandiver Group in St. Louis, Missouri Around MLK Day each year, TVG supports a day of service for staff members. Staffers choose a non-profit and spend the day volunteering at that organization. I kept waking up. I just couldn’t seem Read More

Get the Picture

So you’re having an event. You’ve sent the invitations, ordered the food and beverages and booked the space. But what about photos and video? Sometimes, this is an afterthought or a low priority. But it shouldn’t be. Making sure you have photos and video can have a number of benefits — some not so apparent. Read More

TVG Favorite Staff Recipes – Traditional Thanksgiving Recipes

In honor of Thanksgiving this week, the TVG staff decided to share their favorite recipes. If you missed the last two days of recipes, read all about them here: TVG’s Favorite Guilt-Free Recipes and TVG’s Drinks, Appetizers, & Dessert.  Today, enjoy our favorite traditional Thanksgiving recipes as you get ready for the holidays!   Amy Read More

TVG Favorite Staff Recipes – Drinks, Appetizers, & Dessert

  In honor of Thanksgiving this week, the TVG staff decided to share their favorite recipes over the next few days. Enjoy our favorite drinks, appetizers, and dessert as you get ready for the holidays!   Ryan Stiles This is my favorite drink around the holidays time. Just add in a little extra vodka whenever Read More

TVG Favorite Staff Recipes – Guilt-Free

In honor of Thanksgiving this week, the TVG staff decided to share their favorite recipes over the next few days. Enjoy these guilt-free recipes as you get ready for the holidays!   Donna Vandiver The kale salad is a family favorite, plus it’s easy to make and even better the second day! Kale Salad with Read More

TVG Earns Three Communicator Awards in 2019 Competition

The Vandiver Group (TVG) has won three  2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More

Five Cause Marketing Campaigns that Made Waves in 2018

by TVG Staff Every year, we see public relations campaigns that have a big impact on society. When campaigns combine philanthropic efforts with awareness– also called cause marketing– they can make major waves in our lives. Many businesses had a great year in 2018 for not only ‘talking the talk’ but also ‘walking the walk.’   Here are five of our favorite cause marketing campaigns from 2018:  McDonald’s Flip Day for International Women’s Day    McDonald’s Read More

Buzzwords Blog Series, Part 2: Social Media Buzzwords

by TVG Staff Social media doesn’t have to be intimidating or scary. People use social media to communicate authentically and immediately with audiences. However, there are many words and terms in social media that may be confusing. Here at TVG, we’ve created a glossary of common terms from the world of social media to help Read More

Communications Audits Explained: Part 1- Social Media

By TVG Staff When people unaware of your company look you up, one of the first things they’ll find are your social media profiles. With that in mind, it’s important to make sure that your social media is up-to-date and accurately represents your company’s goals and culture. To make the most of social media platforms, Read More

Best Practices for New Interns (Besides Keeping the Coffee Pot Full)

Six Best Practices for New Interns By Andrew Woodcock, TVG Account Executive Congratulations! You just landed an internship at the PR agency of your dreams! What’s next? Besides scheduling a trip to the store for new clothes, office supplies and cubicle decorations, you’re going to want to prepare for the culture and environment of working Read More

Think Typos Don’t Matter? Think Again.

Think Typos Don’t Matter? Think Again. By Laura Vandiver, TVG Vice President of Research and Strategic Insight I overheard a conversation the other day while working out at the gym. A woman I had seen there before—let’s call her Cindy—was telling someone about how she works in PR. Cindy was annoyed that her client called Read More

The Business of Storytelling

The Business of Storytelling By Andy Likes, TVG Senior Vice President Over the last 11+ years in PR, I’ve had the opportunity to work with nearly every type of subject matter expert, including doctors, engineers, lawyers, financial planners and everything in between. One thing is certain with subject matter experts- they know their job and Read More