A Simple Guide To Handling A Social Media Crisis

Ever had a bad experience with a company? Maybe Amazon shipped you the wrong item or your flight was delayed. Maybe you waited way too long in the Starbucks drive-thru. Where’s the first place you take your complaint? According to Sprout Social, 75% of customers believe that social media has equipped them to interact with Read More

Pitch Perfect: Four Tips to Get the Media to Use Your Pitch

It’s a technique that’s been used for years by public relations firms and marketing companies: pitch a news story idea or subject matter expert to a media outlet in the hopes that they’ll talk with and/or about your client in a positive light. It’s a proven method for helping to shape the public’s (or the Read More

The Engineering of Story Mining – Look Below the Surface & Have a Process in Place

I’ve had the opportunity to talk a lot about storytelling for several years. Storytelling is key to making sure your information is memorable. The question we get from many people is not just how we tell stories, but how we find them. The key is a process we call story mining. Just like mining for Read More

Storytelling for Nonprofits: Developing a Culture of Storytelling, Part 3

In part one and two of our series on storytelling for nonprofits, we talked about the impact of storytelling on the brain, its importance and a step-by-step process of how to create a good story. You may be wondering what’s next. Perhaps you are a one-person team, overwhelmed by the thought of trying to collect Read More

Storytelling for Nonprofits: How to Tell a Good Story, Part 2

As a nonprofit organization, it is important to communicate clearly. In fact, much of a nonprofit’s funding and support hinges on how clearly they can communicate the need. If you are not able to communicate the vision of your nonprofit and the difference you are making, it can impact the support of your current and Read More

Storytelling for Nonprofits: The Science Behind Storytelling, Part 1

I heard pounding on the outside door of my office. I looked outside to see a man shivering in the pouring rain. I opened the door to let him in. Water pooled on the floor – it was obvious he was soaked to the skin and had been in the rain all night. He looked Read More

Looking for Work? Here’s What You Should Know About Applicant Tracking Systems

If you’ve applied for a job in the past 10 years, you’ve probably come across it- an ATS, or Applicant Tracking System. It’s software that allows candidates to apply for jobs through an online platform, while giving employers a quick and easy way to manage job postings and track applicants for those positions. To have Read More

Here are 10 of the Most Frequent Grammar Mistakes You Can Correct Today

As I’ve been sitting around in quarantine with the rest of you, I’ve been thinking about things I’m grateful for. One thing I’m forever grateful for is that I learned to diagram sentences in elementary school. If you can identify a subject and verb in a sentence, you’re more likely to understand what pronoun to Read More

Working from Home Means Less Commuting- and More Time

According to 2018 data from the U.S. Census Bureau, Americans spent more time commuting to work than ever – approximately 54 minutes round trip per day. But with many Americans now working from home due to COVID-19, those minutes sitting in traffic can now be reclaimed for other activities. But, what’s the best way to Read More

Are You Memorable? If You Can Tell a Good Story, Chances are Yes!

Think about the last time you went to a convention or conference. What was the most memorable part?  Was it a speaker, a certain booth or a sponsor giveaway? If you remember certain things but not others, it may be because you didn’t find the rest of the items memorable At TVG, we coach our Read More

How to Create a Compelling External Newsletter

External Company Newsletters: A Guide  Last month we talked about internal company newsletters and what your employees want to know. Now, it’s time to think about your external company newsletter. But where do you start? First things first.  Think about your audience- the community around you, the people who are connected to your company, and Read More

Internal Company Newsletters – What Do Your Employees Want to Know?

by TVG Staff Employees like to be in the know when it comes to their company. Having an internal newsletter can help employees feel valued and increase productivity in the workplace. Here are a few things that are helpful to include in an internal company newsletter: Company News What has the company been up to? Read More