Are You Memorable? If You Can Tell a Good Story, Chances are Yes!

By Andy Likes, Senior Vice President Think about the last time you went to a convention or conference. What was the most memorable part?  Was it a speaker, a certain booth or a sponsor giveaway? If you remember certain things but not others, it may be because you didn’t find the rest of the items Read More

Ready for Takeoff: LaunchCode and TVG Partnership

Ready for Takeoff: LaunchCode and TVG Partnership By TVG Staff It’s predicted that one million programming jobs will be left unfilled by 2020. Every year, The Vandiver Group partners with a local business or organization and offers pro bono public relations services. From social media management, market research, media training and storytelling classes, to internal Read More

The Big Game: A PR Perspective

The Big Game: A PR Perspective While The Big Game had slightly less viewers than previous years, a whopping 111.3 million people tuned in to watch the Philadelphia Eagles’ victory over the New England Patriots. We TVGers were part of that statistic, watching from our homes with our friends and family. Many thought the game Read More

Don’t “Groundhog Day” These Common PR Mistakes

Don’t “Groundhog Day” These Common PR Mistakes By Laura Vandiver, VP of Research and Strategic Insight We’ve all seen the now iconic 1993 Bill Murray movie Groundhog Day, where Murray’s weatherman character (reporting on whether Punxsutawney Phil saw his shadow) becomes hopelessly trapped in a time warp, forced to relive the same, awful day over Read More

The Vandiver Group’s Top Five PR Moments of 2017 (Part 2 of 2)

The Vandiver Group’s Best PR Moments of 2017: Part Two By TVG Staff In Part One of this blog series (click here to catch up if you missed it) we highlighted three “Best PR Moments of 2017” for some iconic global brands. For the final two “Best PR Moments,” we wanted to share some of Read More

The Vandiver Group’s Top Five PR Moments of 2017 (Part 1 of 2)

The Vandiver Group’s Best PR Moments of 2017: Part One By TVG Staff Since we’ve entered 2018, we thought it would be fun to list out our favorite PR moments of 2017. Some of these moments are bona fide PR crises, some of them are marketing campaigns, and some are social movements. Some had a Read More

What in the World are We Gonna Do with 280 Characters?

Are 280 Characters Too Many? By Heather Murdick and Andrew Woodcock If someone asked me what I think about when someone mentions Twitter, I know what I’d say: Trump tweets, controversy over fake accounts, and 140 characters. Well, as many of you already know, one of those things has changed in the last week. On Read More

Bridging the Gap: Understanding Cultural Differences

The Importance of Understanding Cultural Differences By Andrew Woodcock, TVG Account Executive There’s a phrase in Russian that closely corresponds to one in English: “mir tyesen.”  Word for word, this phrase means “the world is tight,” but the base meaning is closer to our phrase “it’s a small world.” Modern communication technology is bringing the Read More