Developing a strong logo doesn’t happen overnight, and creating a visual mark is more complex than most people realize. The mark must be appealing, appropriate for the intended audience, distinct (memorable), simple and versatile. The logo also must be adaptable to the various design applications where it will be used. Creating a logo requires a Read More
Marketing
Giving Tuesday: Creating a Successful Campaign
Giving Tuesday. You may have heard of it, but you’re not sure what it is. It started in 2012 as a day to encourage anyone and everyone to give. Since then, it has grown into the biggest giving movement in the world. Following Black Friday and Cyber Monday, Giving Tuesday encourages individuals, organizations, and families Read More
Seeing Ain’t Believing
We should have seen this coming. In the February, 1982 issue of National Geographic magazine, the cover was a photo that included images of the pyramids in Egypt. Just one problem. One of the pyramids was not where it was supposed to be. Because the original photograph was shot horizontally, and the cover is vertical, Read More
Are You Memorable? If You Can Tell a Good Story, Chances are Yes!
Think about the last time you went to a convention or conference. What was the most memorable part? Was it a speaker, a certain booth or a sponsor giveaway? If you remember certain things but not others, it may be because you didn’t find the rest of the items memorable At TVG, we coach our Read More
How to Create a Compelling External Newsletter
External Company Newsletters: A Guide Last month we talked about internal company newsletters and what your employees want to know. Now, it’s time to think about your external company newsletter. But where do you start? First things first. Think about your audience- the community around you, the people who are connected to your company, and Read More
Five Cause Marketing Campaigns that Made Waves in 2018
by TVG Staff Every year, we see public relations campaigns that have a big impact on society. When campaigns combine philanthropic efforts with awareness– also called cause marketing– they can make major waves in our lives. Many businesses had a great year in 2018 for not only ‘talking the talk’ but also ‘walking the walk.’ Here are five of our favorite cause marketing campaigns from 2018: McDonald’s Flip Day for International Women’s Day McDonald’s Read More
What’s the Buzz? Part 3: Branding/Creative Buzzwords
What’s the Buzz? Part 3: Branding/Creative Buzzwords By TVG Staff Branding and creative departments within agencies use their own language, which can seem complicated to those outside of the field. Understanding these buzzwords can help you better communicate what your company needs for branding, or what #PRpros are trying to tell you. We’ve created a Read More
Communications Audits Explained: Part 1- Social Media
By TVG Staff When people unaware of your company look you up, one of the first things they’ll find are your social media profiles. With that in mind, it’s important to make sure that your social media is up-to-date and accurately represents your company’s goals and culture. To make the most of social media platforms, Read More
Snapchat’s Fantastic Filters and How to Use Them
It may seem counter-intuitive to think that Snapchat, notable for its vanishing messages and stories, could have a lasting impact on an audience. Yet brand after brand have showcased their products on the app, vying for the attention of the social network’s 188 million users. While the pictures themselves may not last long, the impression Read More
TVG Celebrates 25th Anniversary
Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More
How to Write a Press Release
Crafting a Press Release: Six Steps to Keep in Mind By Andrew Woodcock, TVG Account Executive The backbone to being a good PR pro is being a good writer. I’ve heard it countless times: if you don’t know how to write, you won’t be hired by a PR firm. And it makes sense: writing is Read More
Millennials in the Digital Space
“How Do I Reach These Kids?”: Millennials in the Digital Space By Nathan Shryock, TVG Manager of Digital Strategy The Millennial generation has adopted a very unique habit of forming digital communities. These communities are made up of online social groups of people that share a common interest and are often tied to a person’s identity. Read More