Snapchat’s Fantastic Filters and How to Use Them

It may seem counter-intuitive to think that Snapchat, notable for its vanishing messages and stories, could have a lasting impact on an audience. Yet brand after brand have showcased their products on the app, vying for the attention of the social network’s 188 million users. While the pictures themselves may not last long, the impression Read More

TVG Celebrates 25th Anniversary

Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More

The Vandiver Group’s Top Five PR Moments of 2017 (Part 2 of 2)

The Vandiver Group’s Best PR Moments of 2017: Part Two By TVG Staff In Part One of this blog series (click here to catch up if you missed it) we highlighted three “Best PR Moments of 2017” for some iconic global brands. For the final two “Best PR Moments,” we wanted to share some of Read More

The Vandiver Group’s Top Five PR Moments of 2017 (Part 1 of 2)

The Vandiver Group’s Best PR Moments of 2017: Part One By TVG Staff Since we’ve entered 2018, we thought it would be fun to list out our favorite PR moments of 2017. Some of these moments are bona fide PR crises, some of them are marketing campaigns, and some are social movements. Some had a Read More

What in the World are We Gonna Do with 280 Characters?

Are 280 Characters Too Many? By Heather Murdick and Andrew Woodcock If someone asked me what I think about when someone mentions Twitter, I know what I’d say: Trump tweets, controversy over fake accounts, and 140 characters. Well, as many of you already know, one of those things has changed in the last week. On Read More

Messaging Applications: A New Era of Business Communications (Part 1)

Messaging Applications: A New Era of Business Communications (Part 1) By Nate Shryock, TVG Manager of Digital Strategy We’ve all had experiences with people who spend too much time on their phone. Family dinners, dates, Friday night outings… it is no secret that people are often preoccupied with their digital lives. As individuals, this is Read More

Cause Marketing is Important to Millennials, Too

Cause Marketing & Millenials By Madeleine Smith The term “cause marketing” was coined in the 1970’s. However, it’s increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the Read More

Going the Distance for Girls on the Run: The Queeny Meanie

The Queeny Meanie By Laura Vandiver, TVG VP of Research Every year on Dr. Martin Luther King Day, we honor a man who championed civil rights so that others could have opportunities, experience freedom and equality, and feel a sense of community. Here at TVG, we spend MLK Day serving our community in some way Read More

So, You Want to Start a Blog…

So, You Want to Start a Blog… By Katie Miller, TVG Account Executive So, you want to start a blog? If you answered “yes” to this question, chances are you follow several blogs that have made you think, “I want to do that!” Whether they’re about food, travel, fitness, fashion and beauty, or pets, a Read More

Millennial and Baby Boomer Share Office Space, Hilarity Ensues

Baby Boomers vs. Millennials By Patty Olsen, TVG Senior Project Manager and Baby Boomer We hear a lot about Millennials in the media these days, but not so much what it’s like to work next to one. From my perspective as a Baby Boomer, it seems we have plenty to learn from one another. Millennial Read More

7 “Motivational” Quotes to Get You Through the Work Week

7 “Motivational” Quotes to Get You Through the Work Week By Abbey Theban, TVG Account Executive Motivation comes in all forms—a great book, an insightful blog post, words of wisdom from a mentor, or in this case, some really tweet-worthy quotes. Take a few minutes from your work day to get inspired by these off-beat Read More

Making the Most Out of Your Weekend: 8 Ways to Recharge and Get Motivated for the Upcoming Week

8 Ways to Recharge and Get Motivated for the Upcoming Week By Katie Miller, TVG Assistant Account Executive What are you doing this weekend? Will those activities lead to a better work week? If you feel more tired on Mondays, lack motivation during the week or are in serious need of a pick-me-up, here are Read More