Developing a strong logo doesn’t happen overnight, and creating a visual mark is more complex than most people realize. The mark must be appealing, appropriate for the intended audience, distinct (memorable), simple and versatile. The logo also must be adaptable to the various design applications where it will be used. Creating a logo requires a Read More
Advertising
Is TikTok Right for Your Brand?
At the end of 2019, pre-Covid, when I could walk into my manager’s office, I declared, “I want to make a TikTok account for our brand.” My manager at the time was a bit more hesitant. How did we know TikTok was going to be or stay relevant? Sure, more brands were getting on the Read More
Why I Joined The Vandiver Group
I’ve worked in both the corporate and agency world as a graphic designer. Fresh out of school, I started as a graphic designer and photographer for a hockey and lacrosse retailer. For a new designer, that job was awesome! I was able to take a concept and run with it. I would shoot the ads Read More
TVG Earns Three Communicator Awards in 2019 Competition
The Vandiver Group (TVG) has won three 2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More
Five Cause Marketing Campaigns that Made Waves in 2018
by TVG Staff Every year, we see public relations campaigns that have a big impact on society. When campaigns combine philanthropic efforts with awareness– also called cause marketing– they can make major waves in our lives. Many businesses had a great year in 2018 for not only ‘talking the talk’ but also ‘walking the walk.’ Here are five of our favorite cause marketing campaigns from 2018: McDonald’s Flip Day for International Women’s Day McDonald’s Read More
What’s the Buzz? Part 3: Branding/Creative Buzzwords
What’s the Buzz? Part 3: Branding/Creative Buzzwords By TVG Staff Branding and creative departments within agencies use their own language, which can seem complicated to those outside of the field. Understanding these buzzwords can help you better communicate what your company needs for branding, or what #PRpros are trying to tell you. We’ve created a Read More
The Big Game: A PR Perspective
The Big Game: A PR Perspective While The Big Game had slightly less viewers than previous years, a whopping 111.3 million people tuned in to watch the Philadelphia Eagles’ victory over the New England Patriots. We TVGers were part of that statistic, watching from our homes with our friends and family. Many thought the game Read More
Messaging Applications: A New Era of Business Communications (Part 1)
Messaging Applications: A New Era of Business Communications (Part 1) By Nate Shryock, TVG Manager of Digital Strategy We’ve all had experiences with people who spend too much time on their phone. Family dinners, dates, Friday night outings… it is no secret that people are often preoccupied with their digital lives. As individuals, this is Read More
The Plague of Viral Marketing
The Red Swimsuit Phenomena: The Plague of Viral Marketing By Madeleine Smith On Wednesday, May 4, Sunny Co Clothing posted a picture on Instagram of a red swimsuit. If you posted the picture of the swimsuit on your Instagram within 24 hours, you were promised the same suit delivered free to your doorstep! While shipping and Read More
Why a PR Pro Should Help You with Presentation Skills
Why a PR Pro Should Help You with Presentation Skills By Laura Vandiver, TVG VP of Research & Strategic Insight We’ve all been there. Your palms are sweaty, your mouth is dry. It’s that awkward moment before you begin a big presentation. Public speaking or making a presentation—whether to a large group or small—is consistently Read More