Developing a strong logo doesn’t happen overnight, and creating a visual mark is more complex than most people realize. The mark must be appealing, appropriate for the intended audience, distinct (memorable), simple and versatile. The logo also must be adaptable to the various design applications where it will be used. Creating a logo requires a Read More
Design
Why I Joined The Vandiver Group
I’ve worked in both the corporate and agency world as a graphic designer. Fresh out of school, I started as a graphic designer and photographer for a hockey and lacrosse retailer. For a new designer, that job was awesome! I was able to take a concept and run with it. I would shoot the ads Read More
Seeing Ain’t Believing
We should have seen this coming. In the February, 1982 issue of National Geographic magazine, the cover was a photo that included images of the pyramids in Egypt. Just one problem. One of the pyramids was not where it was supposed to be. Because the original photograph was shot horizontally, and the cover is vertical, Read More
What’s the Buzz? Part 3: Branding/Creative Buzzwords
What’s the Buzz? Part 3: Branding/Creative Buzzwords By TVG Staff Branding and creative departments within agencies use their own language, which can seem complicated to those outside of the field. Understanding these buzzwords can help you better communicate what your company needs for branding, or what #PRpros are trying to tell you. We’ve created a Read More
So, You Want to Start a Blog…
So, You Want to Start a Blog… By Katie Miller, TVG Account Executive So, you want to start a blog? If you answered “yes” to this question, chances are you follow several blogs that have made you think, “I want to do that!” Whether they’re about food, travel, fitness, fashion and beauty, or pets, a Read More
Typography Matters: Part 2
Typography Matters: Part 2 By Jesse Selz, TVG Graphic Designer “From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.” – Adrian Frutiger Typography Matters: Part 2 November 14th, Read More
Typography Matters: Part 1
Typography Matters: Part 1 By Jesse Selz, TVG Graphic Designer Content marketing has become one of the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography Matters: Part Read More