Logo Design: Revealing the Creative Process

Developing a strong logo doesn’t happen overnight, and creating a visual mark is more complex than most people realize. The mark must be appealing, appropriate for the intended audience, distinct (memorable), simple and versatile. The logo also must be adaptable to the various design applications where it will be used. Creating a logo requires a Read More

Marketing Health: Creating Health Communications Campaigns to Impact Behavior Change

Since the start of the pandemic, you’ve probably seen dozens of health communications messages. Maybe it was an advertisement for hand sanitizer, a doctor on television talking about the COVID vaccinations or variants, and discussions on continued mask wearing. In each of these instances, the purpose of the messaging or campaign is to get people Read More

Professional Development is Worth the Effort

I’ve long considered myself a lifelong learner. I’m passionate about constantly improving my skillset. I love the process and challenge of learning new things, and then figuring out how to apply them in various areas of my life. I get excited when I hear about a new conference, webinar or training I can participate in, Read More