Professional Development is Worth the Effort

I’ve long considered myself a lifelong learner. I’m passionate about constantly improving my skillset. I love the process and challenge of learning new things, and then figuring out how to apply them in various areas of my life. I get excited when I hear about a new conference, webinar or training I can participate in, Read More

The Engineering of Story Mining – Look Below the Surface & Have a Process in Place

I’ve had the opportunity to talk a lot about storytelling for several years. Storytelling is key to making sure your information is memorable. The question we get from many people is not just how we tell stories, but how we find them. The key is a process we call story mining. Just like mining for Read More

Ready or Not, on the road again. The Travel Industry is Coming Back.

Globally, the pandemic hit all of us. In the business world, we experienced furloughs, layoffs, scope changes and stay-at-home orders. The travel industry, from the airlines and airports to hotels, resorts, destinations and conferences, took the brunt of that pullback. Nearly 100% of budgets and travelers were gone in an instant. Fast forward to today Read More

In 2020, You Need a Good, Flexible Backup Plan

One thing is certain this year — 2020 has been a year unlike any other. For many, certainty has turned to uncertainty as COVID-19 changed the business landscape in both the short- and long-term. For months, our normal communications for clients were anything but normal. Business meetings moved online. Offices became vacant as we worked Read More

What does the Media want in Times of Crisis?

The sudden onset of the coronavirus pandemic this spring caught most business owners and organizational leaders by surprise. Seemingly overnight, they were forced to make very important decisions, including how to keep their employees and volunteers working, whether to remain open to the public, and, in some cases, whether or not to trim payroll through Read More

Communicating in a Crisis

In these uncertain times, the news on the Coronavirus pandemic (COVID-19) is changing by the hour.  New cases are announced, new borders are closed, and new health precautions are enacted. Terms like “social distancing” and “quarantine” have become mainstream, while home schooling has an entirely new definition as many schools have closed their doors in Read More

Seeing Ain’t Believing

We should have seen this coming. In the February, 1982 issue of National Geographic magazine, the cover was a photo that included images of the pyramids in Egypt. Just one problem. One of the pyramids was not where it was supposed to be. Because the original photograph was shot horizontally, and the cover is vertical, Read More

Part 1: PR Buzzwords

by TVG Staff The business world is notorious for using jargon and industry-specific language, and PR is no exception.  Understanding this can help you better communicate what your company needs, or what your communication professionals are trying to tell you. Here at TVG, we’ve created a glossary of common terms used in the world of Read More

Communications Audits Explained: Part 2 – Communication Strategy

By TVG Staff So, you’re re-thinking your company’s communications strategy. Let’s say that you started with the social media audit, but now it’s time to consider other things to make your efforts more successful and achieve the goals you’ve outlined for your communications strategy. Meetings, emails, calls, texts and press releases can all be part Read More

THE VIDEO INTERVIEW: PART 2 – YOU, THE INTERVIEWEE

The Video Interview Part Two: Being Interviewed by Rich McEwen, TVG Media Specialist There are techniques you can use as the subject of a video interview to make sure you communicate your message in a way that is concise and easy to edit. Know your story. Know in advance what your key message points are Read More

The Interview: Part 1 – You, the Interviewer

The Video Interview Part One: You, the Interviewer by Rich McEwen, TVG Media Specialist Whether you’re interviewing a Fortune 500 CEO or a local spelling bee champion, good interviewing skills are vital. A clear and concise story is the goal for both the interviewer and interviewee. In part one I will share some of my Read More