Do you ever stop to look at how customers and clients experience your business? They interact with your business through the website, social media or a phone call, but what is their actual experience? How do they feel when they interact through these various points of communication? All too often we get caught up in Read More
A Simple Guide To Handling A Social Media Crisis
Ever had a bad experience with a company? Maybe Amazon shipped you the wrong item or your flight was delayed. Maybe you waited way too long in the Starbucks drive-thru. Where’s the first place you take your complaint? According to Sprout Social, 75% of customers believe that social media has equipped them to interact with Read More
Pitch Perfect: Four Tips to Get the Media to Use Your Pitch
It’s a technique that’s been used for years by public relations firms and marketing companies: pitch a news story idea or subject matter expert to a media outlet in the hopes that they’ll talk with and/or about your client in a positive light. It’s a proven method for helping to shape the public’s (or the Read More
Is TikTok Right for Your Brand?
At the end of 2019, pre-Covid, when I could walk into my manager’s office, I declared, “I want to make a TikTok account for our brand.” My manager at the time was a bit more hesitant. How did we know TikTok was going to be or stay relevant? Sure, more brands were getting on the Read More
The Engineering of Story Mining – Look Below the Surface & Have a Process in Place
I’ve had the opportunity to talk a lot about storytelling for several years. Storytelling is key to making sure your information is memorable. The question we get from many people is not just how we tell stories, but how we find them. The key is a process we call story mining. Just like mining for Read More
Storytelling for Nonprofits: Developing a Culture of Storytelling, Part 3
In part one and two of our series on storytelling for nonprofits, we talked about the impact of storytelling on the brain, its importance and a step-by-step process of how to create a good story. You may be wondering what’s next. Perhaps you are a one-person team, overwhelmed by the thought of trying to collect Read More
Storytelling for Nonprofits: How to Tell a Good Story, Part 2
As a nonprofit organization, it is important to communicate clearly. In fact, much of a nonprofit’s funding and support hinges on how clearly they can communicate the need. If you are not able to communicate the vision of your nonprofit and the difference you are making, it can impact the support of your current and Read More
Storytelling for Nonprofits: The Science Behind Storytelling, Part 1
I heard pounding on the outside door of my office. I looked outside to see a man shivering in the pouring rain. I opened the door to let him in. Water pooled on the floor – it was obvious he was soaked to the skin and had been in the rain all night. He looked Read More
Ready or Not, on the road again. The Travel Industry is Coming Back.
Globally, the pandemic hit all of us. In the business world, we experienced furloughs, layoffs, scope changes and stay-at-home orders. The travel industry, from the airlines and airports to hotels, resorts, destinations and conferences, took the brunt of that pullback. Nearly 100% of budgets and travelers were gone in an instant. Fast forward to today Read More
Looking for Work? Here’s What You Should Know About Applicant Tracking Systems
If you’ve applied for a job in the past 10 years, you’ve probably come across it- an ATS, or Applicant Tracking System. It’s software that allows candidates to apply for jobs through an online platform, while giving employers a quick and easy way to manage job postings and track applicants for those positions. To have Read More
In 2020, You Need a Good, Flexible Backup Plan
One thing is certain this year — 2020 has been a year unlike any other. For many, certainty has turned to uncertainty as COVID-19 changed the business landscape in both the short- and long-term. For months, our normal communications for clients were anything but normal. Business meetings moved online. Offices became vacant as we worked Read More
What does the Media want in Times of Crisis?
The sudden onset of the coronavirus pandemic this spring caught most business owners and organizational leaders by surprise. Seemingly overnight, they were forced to make very important decisions, including how to keep their employees and volunteers working, whether to remain open to the public, and, in some cases, whether or not to trim payroll through Read More