Ready or Not, on the road again. The Travel Industry is Coming Back.

Globally, the pandemic hit all of us. In the business world, we experienced furloughs, layoffs, scope changes and stay-at-home orders. The travel industry, from the airlines and airports to hotels, resorts, destinations and conferences, took the brunt of that pullback. Nearly 100% of budgets and travelers were gone in an instant. Fast forward to today Read More

Looking for Work? Here’s What You Should Know About Applicant Tracking Systems

If you’ve applied for a job in the past 10 years, you’ve probably come across it- an ATS, or Applicant Tracking System. It’s software that allows candidates to apply for jobs through an online platform, while giving employers a quick and easy way to manage job postings and track applicants for those positions. To have Read More

In 2020, You Need a Good, Flexible Backup Plan

One thing is certain this year — 2020 has been a year unlike any other. For many, certainty has turned to uncertainty as COVID-19 changed the business landscape in both the short- and long-term. For months, our normal communications for clients were anything but normal. Business meetings moved online. Offices became vacant as we worked Read More

What does the Media want in Times of Crisis?

The sudden onset of the coronavirus pandemic this spring caught most business owners and organizational leaders by surprise. Seemingly overnight, they were forced to make very important decisions, including how to keep their employees and volunteers working, whether to remain open to the public, and, in some cases, whether or not to trim payroll through Read More

Playing in the Precarious World of “If”

To say we are living in crazy, unprecedented, and uncertain times is an understatement. The COVID-19 pandemic has changed routines, pushed the limits of technology, and forced many families to say goodbye to loved ones from afar. There is nothing easy about a crisis. Nothing. There’s never enough time, never enough resources and never enough Read More

Lights, Camera, Video Call!

If you’re like most people, you’ve have had a chance to sit in on a WebEx or Zoom video conference, but chances are you’ve never used the camera feature. With quarantines and social distancing in place for the foreseeable future, working from home is the new normal. That’s thrust platforms like Facetime, WebEx and Zoom Read More

The Elusive Subject Matter Expert

Here at TVG, we often say, it’s not a matter of if a crisis happens; it’s when. COVID-19 is here, the crisis is continuing, and the effects are felt by everyone around the world. The media is covering the crisis every day from every angle. Traditional media pitching of stories is tabled for now, in Read More

Sleeping Outside in a Cardboard Box: My Experience Raising Awareness for the Homeless

How TVG Helped Raise Awareness for the Homeless By Bailie Moore, Senior Account Executive at The Vandiver Group in St. Louis, Missouri Around MLK Day each year, TVG supports a day of service for staff members. Staffers choose a non-profit and spend the day volunteering at that organization. I kept waking up. I just couldn’t seem Read More

Why all Companies Need CSR—A Corporate Social Responsibility Program

Today, Corporate Social Responsibility (CSR) is more important than ever. In our increasingly socially conscious society, consumers and investors are making buying decisions based on the perceived priority of a company’s values. CSR has therefore become a key factor in branding your company and managing your reputation. What is Corporate Social Responsibility? The United Nations Read More

Get the Picture

So you’re having an event. You’ve sent the invitations, ordered the food and beverages and booked the space. But what about photos and video? Sometimes, this is an afterthought or a low priority. But it shouldn’t be. Making sure you have photos and video can have a number of benefits — some not so apparent. Read More

Giving Tuesday: Creating a Successful Campaign

Giving Tuesday. You may have heard of it, but you’re not sure what it is. It started in 2012 as a day to encourage anyone and everyone to give. Since then, it has grown into the biggest giving movement in the world. Following Black Friday and Cyber Monday, Giving Tuesday encourages individuals, organizations, and families Read More

Are You Memorable? If You Can Tell a Good Story, Chances are Yes!

Think about the last time you went to a convention or conference. What was the most memorable part?  Was it a speaker, a certain booth or a sponsor giveaway? If you remember certain things but not others, it may be because you didn’t find the rest of the items memorable At TVG, we coach our Read More