Get the Picture

So you’re having an event. You’ve sent the invitations, ordered the food and beverages and booked the space. But what about photos and video? Sometimes, this is an afterthought or a low priority. But it shouldn’t be. Making sure you have photos and video can have a number of benefits — some not so apparent. Read More

Giving Tuesday: Creating a Successful Campaign

Giving Tuesday. You may have heard of it, but you’re not sure what it is. It started in 2012 as a day to encourage anyone and everyone to give. Since then, it has grown into the biggest giving movement in the world. Following Black Friday and Cyber Monday, Giving Tuesday encourages individuals, organizations, and families Read More

Are You Memorable? If You Can Tell a Good Story, Chances are Yes!

Think about the last time you went to a convention or conference. What was the most memorable part?  Was it a speaker, a certain booth or a sponsor giveaway? If you remember certain things but not others, it may be because you didn’t find the rest of the items memorable At TVG, we coach our Read More

How to Create a Compelling External Newsletter

External Company Newsletters: A Guide  Last month we talked about internal company newsletters and what your employees want to know. Now, it’s time to think about your external company newsletter. But where do you start? First things first.  Think about your audience- the community around you, the people who are connected to your company, and Read More

Internal Company Newsletters – What Do Your Employees Want to Know?

by TVG Staff Employees like to be in the know when it comes to their company. Having an internal newsletter can help employees feel valued and increase productivity in the workplace. Here are a few things that are helpful to include in an internal company newsletter: Company News What has the company been up to? Read More

TVG Earns Three Communicator Awards in 2019 Competition

The Vandiver Group (TVG) has won three  2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More

What’s the Buzz? Part 3: Branding/Creative Buzzwords

What’s the Buzz? Part 3: Branding/Creative Buzzwords By TVG Staff Branding and creative departments within agencies use their own language, which can seem complicated to those outside of the field. Understanding these buzzwords can help you better communicate what your company needs for branding, or what #PRpros are trying to tell you. We’ve created a Read More

Part 1: PR Buzzwords

by TVG Staff The business world is notorious for using jargon and industry-specific language, and PR is no exception.  Understanding this can help you better communicate what your company needs, or what your communication professionals are trying to tell you. Here at TVG, we’ve created a glossary of common terms used in the world of Read More

Communications Audits Explained: Part 2 – Communication Strategy

By TVG Staff So, you’re re-thinking your company’s communications strategy. Let’s say that you started with the social media audit, but now it’s time to consider other things to make your efforts more successful and achieve the goals you’ve outlined for your communications strategy. Meetings, emails, calls, texts and press releases can all be part Read More

Snapchat’s Fantastic Filters and How to Use Them

It may seem counter-intuitive to think that Snapchat, notable for its vanishing messages and stories, could have a lasting impact on an audience. Yet brand after brand have showcased their products on the app, vying for the attention of the social network’s 188 million users. While the pictures themselves may not last long, the impression Read More

How to Find Your Brand Voice

Creating a Voice for Your Brand To any developing writer, the goal of establishing their “voice” is one that is both all-important and extremely confusing. The term “voice” is often thrown around without any explanation about what it means, or how a writer can work to make theirs consistent and unique. Voice can be complicated Read More

TVG Celebrates 25th Anniversary

Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More