Giving Tuesday: Creating a Successful Campaign

Giving Tuesday. You may have heard of it, but you’re not sure what it is. It started in 2012 as a day to encourage anyone and everyone to give. Since then, it has grown into the biggest giving movement in the world. Following Black Friday and Cyber Monday, Giving Tuesday encourages individuals, organizations, and families Read More

How to Create a Compelling External Newsletter

External Company Newsletters: A Guide  Last month we talked about internal company newsletters and what your employees want to know. Now, it’s time to think about your external company newsletter. But where do you start? First things first.  Think about your audience- the community around you, the people who are connected to your company, and Read More

The Power of Public Speaking

By Andy Likes, Senior Vice President, The Vandiver Group It’s one of those things that’s typically not on someone’s bucket list; get up in front of an audience and “say a few words.”  There mere thought of public speaking creates anxiety and strikes fear into the hearts of most people.  In fact, it’s one of Read More

Ready for Takeoff: LaunchCode and TVG Partnership

Ready for Takeoff: LaunchCode and TVG Partnership By TVG Staff It’s predicted that one million programming jobs will be left unfilled by 2020. Every year, The Vandiver Group partners with a local business or organization and offers pro bono public relations services. From social media management, market research, media training and storytelling classes, to internal Read More

Viewing Tips for the Total Solar Eclipse

Viewing Tips for the Total Solar Eclipse By Andy Likes, TVG Senior Vice President Short of living under a rock, everyone should know about this Monday’s eclipse. The St. Louis region will have a front row seat for the event, if the meteorologists are right. Here’s hoping for a mostly cloud-free view of the totality, Read More

Cause Marketing is Important to Millennials, Too

Cause Marketing & Millenials By Madeleine Smith The term “cause marketing” was coined in the 1970’s. However, it’s increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the Read More

Random Acts of Kindness, Inspired by Dr. King

Random Acts of Kindness: TVG Day of Service By Patty Olsen, TVG Senior Project Manager Celebrating Dr. Martin Luther King Jr. Day was more than just a single day of giving back to the community where I have lived, worked and flourished. It was an opportunity to model what principled citizenship looks like to my elementary-age Read More

TVG’s 2017 Day of Service: St. Patrick Center

What Are You Doing For Others? TVG Day of Service By Andy Likes, TVG Senior Vice President For more than 20 years, TVG has been giving back to clients in St. Louis and across the country. When you look at dollars and hours donated over that time, our firm and our employees have given more than $3 Read More

Make Kindness a Habit

Kindness By Laura Vandiver, TVG VP of Research & Strategic Insight The election is finally over, and the holiday season is upon us. How are you feeling after more than a year of contentious campaigning, mudslinging, angry rhetoric and political commercials? Drained? Stressed? Maybe a little mean? Make Kindness a Habit October 10th, 2017Heather James

Finding Solutions to Violent Crime in St. Louis

Help Reduce Violent Crime in St. Louis By Donna Vandiver, President & CEO TVG employees had a day of community service this year on Martin Luther King Day. Over the past several years, TVG has worked closely with the St. Louis Initiative to Reduce Violence (SIRV) to donate our time and services. Finding Solutions to Read More

Staying Healthy at the Workplace All Year Long

Staying Healthy at the Workplace By Laura Vandiver, VP of Research & Strategic Insight Research shows that about six weeks into any given year is around the time when (you guessed it) most people fall off of their New Year’s resolution fitness goals. It’s hard to keep fitness goals going when the days are short Read More

Surging Waters: My Community Submerged

Surging Waters: My Community Submerged By Patty Olsen, TVG Senior Project Manager On December 29, 2015, floodwaters started moving into my Eureka community at a rate higher than any previous floods in recent history. As a resident, I was fortunate that my only flood story was spending three days at home on an “Island” with Read More