Storytelling for Nonprofits: How to Tell a Good Story, Part 2

As a nonprofit organization, it is important to communicate clearly. In fact, much of a nonprofit’s funding and support hinges on how clearly they can communicate the need. If you are not able to communicate the vision of your nonprofit and the difference you are making, it can impact the support of your current and Read More

Storytelling for Nonprofits: The Science Behind Storytelling, Part 1

I heard pounding on the outside door of my office. I looked outside to see a man shivering in the pouring rain. I opened the door to let him in. Water pooled on the floor – it was obvious he was soaked to the skin and had been in the rain all night. He looked Read More

Why all Companies Need CSR—A Corporate Social Responsibility Program

Today, Corporate Social Responsibility (CSR) is more important than ever. In our increasingly socially conscious society, consumers and investors are making buying decisions based on the perceived priority of a company’s values. CSR has therefore become a key factor in branding your company and managing your reputation. What is Corporate Social Responsibility? The United Nations Read More

Giving Tuesday: Creating a Successful Campaign

Giving Tuesday. You may have heard of it, but you’re not sure what it is. It started in 2012 as a day to encourage anyone and everyone to give. Since then, it has grown into the biggest giving movement in the world. Following Black Friday and Cyber Monday, Giving Tuesday encourages individuals, organizations, and families Read More

How to Create a Compelling External Newsletter

External Company Newsletters: A Guide  Last month we talked about internal company newsletters and what your employees want to know. Now, it’s time to think about your external company newsletter. But where do you start? First things first.  Think about your audience- the community around you, the people who are connected to your company, and Read More

The Power of Public Speaking

By Andy Likes, Senior Vice President, The Vandiver Group It’s one of those things that’s typically not on someone’s bucket list; get up in front of an audience and “say a few words.”  There mere thought of public speaking creates anxiety and strikes fear into the hearts of most people.  In fact, it’s one of Read More

Ready for Takeoff: LaunchCode and TVG Partnership

Ready for Takeoff: LaunchCode and TVG Partnership By TVG Staff It’s predicted that one million programming jobs will be left unfilled by 2020. Every year, The Vandiver Group partners with a local business or organization and offers pro bono public relations services. From social media management, market research, media training and storytelling classes, to internal Read More

Viewing Tips for the Total Solar Eclipse

Viewing Tips for the Total Solar Eclipse By Andy Likes, TVG Senior Vice President Short of living under a rock, everyone should know about this Monday’s eclipse. The St. Louis region will have a front row seat for the event, if the meteorologists are right. Here’s hoping for a mostly cloud-free view of the totality, Read More

Cause Marketing is Important to Millennials, Too

Cause Marketing & Millenials By Madeleine Smith The term “cause marketing” was coined in the 1970’s. However, it’s increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the Read More

Random Acts of Kindness, Inspired by Dr. King

Random Acts of Kindness: TVG Day of Service By Patty Olsen, TVG Senior Project Manager Celebrating Dr. Martin Luther King Jr. Day was more than just a single day of giving back to the community where I have lived, worked and flourished. It was an opportunity to model what principled citizenship looks like to my elementary-age Read More

TVG’s 2017 Day of Service: St. Patrick Center

What Are You Doing For Others? TVG Day of Service By Andy Likes, TVG Senior Vice President For more than 20 years, TVG has been giving back to clients in St. Louis and across the country. When you look at dollars and hours donated over that time, our firm and our employees have given more than $3 Read More

Make Kindness a Habit

Kindness By Laura Vandiver, TVG VP of Research & Strategic Insight The election is finally over, and the holiday season is upon us. How are you feeling after more than a year of contentious campaigning, mudslinging, angry rhetoric and political commercials? Drained? Stressed? Maybe a little mean? Make Kindness a Habit October 10th, 2017Heather James