It’s a technique that’s been used for years by public relations firms and marketing companies: pitch a news story idea or subject matter expert to a media outlet in the hopes that they’ll talk with and/or about your client in a positive light. It’s a proven method for helping to shape the public’s (or the Read More
News
TVG Earns Three Communicator Awards in 2019 Competition
The Vandiver Group (TVG) has won three 2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More
Part 1: PR Buzzwords
by TVG Staff The business world is notorious for using jargon and industry-specific language, and PR is no exception. Understanding this can help you better communicate what your company needs, or what your communication professionals are trying to tell you. Here at TVG, we’ve created a glossary of common terms used in the world of Read More
The Interview: Part 1 – You, the Interviewer
The Video Interview Part One: You, the Interviewer by Rich McEwen, TVG Media Specialist Whether you’re interviewing a Fortune 500 CEO or a local spelling bee champion, good interviewing skills are vital. A clear and concise story is the goal for both the interviewer and interviewee. In part one I will share some of my Read More
The Vandiver Group’s Top Five PR Moments of 2017 (Part 2 of 2)
The Vandiver Group’s Best PR Moments of 2017: Part Two By TVG Staff In Part One of this blog series (click here to catch up if you missed it) we highlighted three “Best PR Moments of 2017” for some iconic global brands. For the final two “Best PR Moments,” we wanted to share some of Read More
The Vandiver Group’s Top Five PR Moments of 2017 (Part 1 of 2)
The Vandiver Group’s Best PR Moments of 2017: Part One By TVG Staff Since we’ve entered 2018, we thought it would be fun to list out our favorite PR moments of 2017. Some of these moments are bona fide PR crises, some of them are marketing campaigns, and some are social movements. Some had a Read More
Viewing Tips for the Total Solar Eclipse
Viewing Tips for the Total Solar Eclipse By Andy Likes, TVG Senior Vice President Short of living under a rock, everyone should know about this Monday’s eclipse. The St. Louis region will have a front row seat for the event, if the meteorologists are right. Here’s hoping for a mostly cloud-free view of the totality, Read More
The Reality of Crisis Communications
The Reality of Crisis Communications By Andy Likes, TVG Senior Vice President In light of the recent events in the media, we wanted to share this piece written last year by our crisis communications and reputation management pro, Andy Likes. Not “If,” but “When” Throughout my 20+ years in broadcast journalism and public relations, I’ve Read More
The Reality of Crisis Communications
The Reality of Crisis Communications By Andy Likes, TVG Vice President Throughout my 20+ years in broadcast journalism and public relations, unfortunately I’ve seen my share of crisis issues. They happen every single day. I tell my crisis communications training classes that it’s not a matter of “if” a crisis happens, but “when.” The Reality Read More
Teamwork Gives St. Louis a Reason To Look Forward to Next Winter
Teamwork Gives St. Louis a Reason To Look Forward to Next Winter By Andy Likes, TVG Vice President St. Louis has a rich sports history. While some teams have come and gone, the St. Louis Cardinals and the St. Louis Blues have stood the test of time, winning divisions, championships and fans. Teamwork Gives St. Read More
The Impact of the Flood
By Jesse Selz, TVG Graphic Designer
If you haven’t already heard about the current devastation caused by the historic Meramec River flooding in St. Louis that occurred in the days leading up to the New Year, there are endless numbers of articles and online sources that discuss the details. However, this blog will be focused on a micro perspective of this natural disaster, and the personal impact the floodwaters has had on my family and me. Read more
How a Lack of Communication Became a Major Fumble for the Rams
How a Lack of Communication Became a Major Fumble for the Rams By Andy Likes, TVG Vice President Like it or not, Stan Kroenke, his Rams franchise and the NFL are squarely in the middle of a crisis—and it’s all due to a lack of communication. When Kroenke purchased the majority ownership of the Rams Read More