Developing a strong logo doesn’t happen overnight, and creating a visual mark is more complex than most people realize. The mark must be appealing, appropriate for the intended audience, distinct (memorable), simple and versatile. The logo also must be adaptable to the various design applications where it will be used. Creating a logo requires a Read More
Branding
Is TikTok Right for Your Brand?
At the end of 2019, pre-Covid, when I could walk into my manager’s office, I declared, “I want to make a TikTok account for our brand.” My manager at the time was a bit more hesitant. How did we know TikTok was going to be or stay relevant? Sure, more brands were getting on the Read More
What’s the Buzz? Part 3: Branding/Creative Buzzwords
What’s the Buzz? Part 3: Branding/Creative Buzzwords By TVG Staff Branding and creative departments within agencies use their own language, which can seem complicated to those outside of the field. Understanding these buzzwords can help you better communicate what your company needs for branding, or what #PRpros are trying to tell you. We’ve created a Read More
Part 1: PR Buzzwords
by TVG Staff The business world is notorious for using jargon and industry-specific language, and PR is no exception. Understanding this can help you better communicate what your company needs, or what your communication professionals are trying to tell you. Here at TVG, we’ve created a glossary of common terms used in the world of Read More
Snapchat’s Fantastic Filters and How to Use Them
It may seem counter-intuitive to think that Snapchat, notable for its vanishing messages and stories, could have a lasting impact on an audience. Yet brand after brand have showcased their products on the app, vying for the attention of the social network’s 188 million users. While the pictures themselves may not last long, the impression Read More
How to Find Your Brand Voice
Creating a Voice for Your Brand To any developing writer, the goal of establishing their “voice” is one that is both all-important and extremely confusing. The term “voice” is often thrown around without any explanation about what it means, or how a writer can work to make theirs consistent and unique. Voice can be complicated Read More
The Plague of Viral Marketing
The Red Swimsuit Phenomena: The Plague of Viral Marketing By Madeleine Smith On Wednesday, May 4, Sunny Co Clothing posted a picture on Instagram of a red swimsuit. If you posted the picture of the swimsuit on your Instagram within 24 hours, you were promised the same suit delivered free to your doorstep! While shipping and Read More
The Reality of Crisis Communications
The Reality of Crisis Communications By Andy Likes, TVG Senior Vice President In light of the recent events in the media, we wanted to share this piece written last year by our crisis communications and reputation management pro, Andy Likes. Not “If,” but “When” Throughout my 20+ years in broadcast journalism and public relations, I’ve Read More
So, You Want to Start a Blog…
So, You Want to Start a Blog… By Katie Miller, TVG Account Executive So, you want to start a blog? If you answered “yes” to this question, chances are you follow several blogs that have made you think, “I want to do that!” Whether they’re about food, travel, fitness, fashion and beauty, or pets, a Read More
Super Bowl 50 Ads
Watching It For The Ads By Jesse Selz, TVG Graphic Designer I’d be lying if I said I was big fan of football, or that I even attend Super Bowl events for the purpose of watching the game. However, there are many other coexisting elements which are persuasive enough to make me an active participant: Read More
Social Media “Best in Show”: The Brands that Rocked Social in 2015: Part 2
The Brands that Rocked Social in 2015: Part 2 By Abbey Theban, TVG Assistant Account Executive Did you catch Part 1 of our totally awesome social media awards show blog? Now it’s time for Part 2! Check out the rest of our picks for the most inspiring/hilarious/innovative social media accounts. We’re giving you the best Read More
Social Media “Best in Show”: The Brands that Rocked Social in 2015: Part 1
The Brands that Rocked Social in 2015: Part 1 By Abbey Theban, TVG Assistant Account Executive So this blog post is going to be a little different. No advice, no lessons… just an appreciation for some good ‘ole social media accounts. We’ve decided that brands aren’t getting enough recognition for their social media successes. That’s Read More