Do you ever stop to look at how customers and clients experience your business? They interact with your business through the website, social media or a phone call, but what is their actual experience? How do they feel when they interact through these various points of communication? All too often we get caught up in Read More
All posts by TVG Staff
Lambert Acquires St. Louis-based Strategic Communications Firm The Vandiver Group, Inc.
GRAND RAPIDS, MI & ST. LOUIS, MO – Sept. 8, 2021 – Lambert & Co. announced today it has acquired The Vandiver Group, Inc. (Vandiver), a St. Louis-based strategic communications and market research firm. The deal marks Lambert’s fourth transaction in the last two years, fueling its integrated service offerings and expanding its talent bench. Read More
Logo Design: Revealing the Creative Process
Developing a strong logo doesn’t happen overnight, and creating a visual mark is more complex than most people realize. The mark must be appealing, appropriate for the intended audience, distinct (memorable), simple and versatile. The logo also must be adaptable to the various design applications where it will be used. Creating a logo requires a Read More
A Simple Guide To Handling A Social Media Crisis
Ever had a bad experience with a company? Maybe Amazon shipped you the wrong item or your flight was delayed. Maybe you waited way too long in the Starbucks drive-thru. Where’s the first place you take your complaint? According to Sprout Social, 75% of customers believe that social media has equipped them to interact with Read More
Marketing Health: Creating Health Communications Campaigns to Impact Behavior Change
Since the start of the pandemic, you’ve probably seen dozens of health communications messages. Maybe it was an advertisement for hand sanitizer, a doctor on television talking about the COVID vaccinations or variants, and discussions on continued mask wearing. In each of these instances, the purpose of the messaging or campaign is to get people Read More
Pitch Perfect: Four Tips to Get the Media to Use Your Pitch
It’s a technique that’s been used for years by public relations firms and marketing companies: pitch a news story idea or subject matter expert to a media outlet in the hopes that they’ll talk with and/or about your client in a positive light. It’s a proven method for helping to shape the public’s (or the Read More
Professional Development is Worth the Effort
I’ve long considered myself a lifelong learner. I’m passionate about constantly improving my skillset. I love the process and challenge of learning new things, and then figuring out how to apply them in various areas of my life. I get excited when I hear about a new conference, webinar or training I can participate in, Read More
Is TikTok Right for Your Brand?
At the end of 2019, pre-Covid, when I could walk into my manager’s office, I declared, “I want to make a TikTok account for our brand.” My manager at the time was a bit more hesitant. How did we know TikTok was going to be or stay relevant? Sure, more brands were getting on the Read More
The Engineering of Story Mining – Look Below the Surface & Have a Process in Place
I’ve had the opportunity to talk a lot about storytelling for several years. Storytelling is key to making sure your information is memorable. The question we get from many people is not just how we tell stories, but how we find them. The key is a process we call story mining. Just like mining for Read More
Storytelling for Nonprofits: Developing a Culture of Storytelling, Part 3
In part one and two of our series on storytelling for nonprofits, we talked about the impact of storytelling on the brain, its importance and a step-by-step process of how to create a good story. You may be wondering what’s next. Perhaps you are a one-person team, overwhelmed by the thought of trying to collect Read More
Storytelling for Nonprofits: How to Tell a Good Story, Part 2
As a nonprofit organization, it is important to communicate clearly. In fact, much of a nonprofit’s funding and support hinges on how clearly they can communicate the need. If you are not able to communicate the vision of your nonprofit and the difference you are making, it can impact the support of your current and Read More
Storytelling for Nonprofits: The Science Behind Storytelling, Part 1
I heard pounding on the outside door of my office. I looked outside to see a man shivering in the pouring rain. I opened the door to let him in. Water pooled on the floor – it was obvious he was soaked to the skin and had been in the rain all night. He looked Read More