In 2020, You Need a Good, Flexible Backup Plan

One thing is certain this year — 2020 has been a year unlike any other. For many, certainty has turned to uncertainty as COVID-19 changed the business landscape in both the short- and long-term. For months, our normal communications for clients were anything but normal. Business meetings moved online. Offices became vacant as we worked Read More

Once Upon a Time: Why Story is Important

Once upon a time in the 1860’s, German chemist Friedrich August Kekulé had been working on a seemingly unsolvable riddle: how six carbon and six hydrogen atoms could be arranged to form the chemical benzene. One day, according to his account, he had a dream in which he visualized the carbon and hydrogen atoms forming Read More

What does the Media want in Times of Crisis?

The sudden onset of the coronavirus pandemic this spring caught most business owners and organizational leaders by surprise. Seemingly overnight, they were forced to make very important decisions, including how to keep their employees and volunteers working, whether to remain open to the public, and, in some cases, whether or not to trim payroll through Read More

Working from Home Means Less Commuting- and More Time

According to 2018 data from the U.S. Census Bureau, Americans spent more time commuting to work than ever – approximately 54 minutes round trip per day. But with many Americans now working from home due to COVID-19, those minutes sitting in traffic can now be reclaimed for other activities. But, what’s the best way to Read More

Research in the Time of COVID-19

Research is often defined as “the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.” While busy executives often understand the importance of research, the response to the suggestion of it often plays out like this: “We know research is valuable and we should conduct it Read More

Mindful Awareness Can Help Ease Anxiety During Uncertain Times

Feeling unfocused? Stressed? Anxious? Everyone feels these things from time to time. But with the Covid-19 pandemic, many people are experiencing a period of prolonged uncertainty for the first time. This uncertainty has negative impacts on our health and well-being, causing us to default to an “autopilot” mode – a defense mechanism that gets us Read More

Playing in the Precarious World of “If”

To say we are living in crazy, unprecedented, and uncertain times is an understatement. The COVID-19 pandemic has changed routines, pushed the limits of technology, and forced many families to say goodbye to loved ones from afar. There is nothing easy about a crisis. Nothing. There’s never enough time, never enough resources and never enough Read More

The Value of Circulating A Dollar (Pound, Peso, Euro, Yen Or Other Currency) In A Crisis

The experts have been driving it into our heads for weeks now, STAY HOME! While some have been stocking up on hand sanitizer and toilet paper, many more are choosing not to spend what money they may have, in these uncertain times. Whether you are choosing to eat more at home because your hours have Read More

Lights, Camera, Video Call!

If you’re like most people, you’ve have had a chance to sit in on a WebEx or Zoom video conference, but chances are you’ve never used the camera feature. With quarantines and social distancing in place for the foreseeable future, working from home is the new normal. That’s thrust platforms like Facetime, WebEx and Zoom Read More

The Elusive Subject Matter Expert

Here at TVG, we often say, it’s not a matter of if a crisis happens; it’s when. COVID-19 is here, the crisis is continuing, and the effects are felt by everyone around the world. The media is covering the crisis every day from every angle. Traditional media pitching of stories is tabled for now, in Read More

What Coronavirus Means for your E-commerce Business

As a partner of PROI Worldwide, TVG has access to hundreds of other PR professionals across the globe. One of our partners in Thailand, Midas PR, is a guest on our blog today. Read below what the coronavirus means for those with e-commerce business. As the coronavirus continues to spread and wreak havoc on businesses Read More

Why all Companies Need CSR—A Corporate Social Responsibility Program

Today, Corporate Social Responsibility (CSR) is more important than ever. In our increasingly socially conscious society, consumers and investors are making buying decisions based on the perceived priority of a company’s values. CSR has therefore become a key factor in branding your company and managing your reputation. What is Corporate Social Responsibility? The United Nations Read More