Pitch Perfect: Four Tips to Get the Media to Use Your Pitch

It’s a technique that’s been used for years by public relations firms and marketing companies: pitch a news story idea or subject matter expert to a media outlet in the hopes that they’ll talk with and/or about your client in a positive light. It’s a proven method for helping to shape the public’s (or the Read More

TVG Earns Three Communicator Awards in 2019 Competition

The Vandiver Group (TVG) has won three  2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More

TVG Celebrates 25th Anniversary

Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More

The Interview: Part 1 – You, the Interviewer

The Video Interview Part One: You, the Interviewer by Rich McEwen, TVG Media Specialist Whether you’re interviewing a Fortune 500 CEO or a local spelling bee champion, good interviewing skills are vital. A clear and concise story is the goal for both the interviewer and interviewee. In part one I will share some of my Read More

How to Write a Press Release

Crafting a Press Release: Six Steps to Keep in Mind By Andrew Woodcock, TVG Account Executive The backbone to being a good PR pro is being a good writer. I’ve heard it countless times: if you don’t know how to write, you won’t be hired by a PR firm. And it makes sense: writing is Read More

The Importance of Media Literacy in the Age of “Fake News”

The Importance of Media Literacy in the Age of “Fake News” By Donna Vandiver, TVG President & CEO and Laura Vandiver, TVG VP of Research & Strategic Insight Long before there was “fake news”, there was disinformation, propaganda and censorship. Many Americans are able to evaluate and decide if something they are reading is real or Read More