Marketing Health: Creating Health Communications Campaigns to Impact Behavior Change

Since the start of the pandemic, you’ve probably seen dozens of health communications messages. Maybe it was an advertisement for hand sanitizer, a doctor on television talking about the COVID vaccinations or variants, and discussions on continued mask wearing. In each of these instances, the purpose of the messaging or campaign is to get people Read More

Professional Development is Worth the Effort

I’ve long considered myself a lifelong learner. I’m passionate about constantly improving my skillset. I love the process and challenge of learning new things, and then figuring out how to apply them in various areas of my life. I get excited when I hear about a new conference, webinar or training I can participate in, Read More

Are You Memorable? If You Can Tell a Good Story, Chances are Yes!

Think about the last time you went to a convention or conference. What was the most memorable part?  Was it a speaker, a certain booth or a sponsor giveaway? If you remember certain things but not others, it may be because you didn’t find the rest of the items memorable At TVG, we coach our Read More

How to Create a Compelling External Newsletter

External Company Newsletters: A Guide  Last month we talked about internal company newsletters and what your employees want to know. Now, it’s time to think about your external company newsletter. But where do you start? First things first.  Think about your audience- the community around you, the people who are connected to your company, and Read More

Five FREE New Year’s Resolutions

New Year, New Habits: Five FREE New Year’s Resolutions By TVG Staff A new year brings new opportunities to better yourself. Although weight loss supplements and gym memberships are out there, they won’t be as easy on your budget as these five New Year’s Resolutions that won’t cost you a dime. Read Everyday We subscribe Read More

Part 1: PR Buzzwords

by TVG Staff The business world is notorious for using jargon and industry-specific language, and PR is no exception.  Understanding this can help you better communicate what your company needs, or what your communication professionals are trying to tell you. Here at TVG, we’ve created a glossary of common terms used in the world of Read More

Communications Audits Explained: Part 1- Social Media

By TVG Staff When people unaware of your company look you up, one of the first things they’ll find are your social media profiles. With that in mind, it’s important to make sure that your social media is up-to-date and accurately represents your company’s goals and culture. To make the most of social media platforms, Read More

TVG Celebrates 25th Anniversary

Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More

Sales: The Forgotten PR Skill

By Laura Vandiver, TVG Senior Research Strategist There are many skills required to be a fantastic PR practitioner. Great communication skills, of course, top the list. But it also helps to have social media savvy, be a crisis navigation expert, understand the media and how to deal with them, be a fantastic writer, and also Read More

THE VIDEO INTERVIEW: PART 2 – YOU, THE INTERVIEWEE

The Video Interview Part Two: Being Interviewed by Rich McEwen, TVG Media Specialist There are techniques you can use as the subject of a video interview to make sure you communicate your message in a way that is concise and easy to edit. Know your story. Know in advance what your key message points are Read More

The Interview: Part 1 – You, the Interviewer

The Video Interview Part One: You, the Interviewer by Rich McEwen, TVG Media Specialist Whether you’re interviewing a Fortune 500 CEO or a local spelling bee champion, good interviewing skills are vital. A clear and concise story is the goal for both the interviewer and interviewee. In part one I will share some of my Read More

The Power of Public Speaking

By Andy Likes, Senior Vice President, The Vandiver Group It’s one of those things that’s typically not on someone’s bucket list; get up in front of an audience and “say a few words.”  There mere thought of public speaking creates anxiety and strikes fear into the hearts of most people.  In fact, it’s one of Read More