Do Your Research FIRST!

By Laura R. Vandiver, Senior Research Strategist I can’t tell you how many times clients come to me and say “We launched a blog but we’re not getting any response from our target group,” or, “We have been offering our new product for several months, but our marketing efforts are falling flat.” The first question Read More

TVG Celebrates 25th Anniversary

Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More

The Importance of Media Literacy in the Age of “Fake News”

The Importance of Media Literacy in the Age of “Fake News” By Donna Vandiver, TVG President & CEO and Laura Vandiver, TVG VP of Research & Strategic Insight Long before there was “fake news”, there was disinformation, propaganda and censorship. Many Americans are able to evaluate and decide if something they are reading is real or Read More

Celebrate “Silly” Questions Every Day, but Especially This Week

Celebrate “Silly” Questions By Donna Vandiver, President & CEO According to Parade magazine, September 28 is “Ask a Stupid Question” day. When Marilyn vos Savant was asked if there was such a thing as a stupid question, she replied, “Yes”. Celebrate “Silly” Questions Every Day, but Especially This Week November 14th, 2017Heather James

Are You Trending or Dead Ending?

Are You Trending or Dead Ending? By Laura Vandiver, TVG Vice President of Research and Strategic Insight I recently attended a conference for market researchers, and a prominent theme emerged from the discussions: global trends. Data on trends is nothing new. Are You Trending or Dead Ending? November 14th, 2017Heather James