Snapchat’s Fantastic Filters and How to Use Them

It may seem counter-intuitive to think that Snapchat, notable for its vanishing messages and stories, could have a lasting impact on an audience. Yet brand after brand have showcased their products on the app, vying for the attention of the social network’s 188 million users. While the pictures themselves may not last long, the impression Read More

The Reality of Crisis Communications

The Reality of Crisis Communications By Andy Likes, TVG Senior Vice President In light of the recent events in the media, we wanted to share this piece written last year by our crisis communications and reputation management pro, Andy Likes. Not “If,” but “When” Throughout my 20+ years in broadcast journalism and public relations, I’ve Read More

Making the Most Out of Your Weekend: 8 Ways to Recharge and Get Motivated for the Upcoming Week

8 Ways to Recharge and Get Motivated for the Upcoming Week By Katie Miller, TVG Assistant Account Executive What are you doing this weekend? Will those activities lead to a better work week? If you feel more tired on Mondays, lack motivation during the week or are in serious need of a pick-me-up, here are Read More

10 Things You Need to Know If You Work with Millennials

Working with Millennials: 10 Things to Know By Abbey Theban, TVG Account Executive As a millennial in the communications field, I know how much every brand, organization and corporation wants to get inside our heads. 10 Things You Need to Know If You Work with Millennials November 14th, 2017Heather James

Staying Healthy at the Workplace All Year Long

Staying Healthy at the Workplace By Laura Vandiver, VP of Research & Strategic Insight Research shows that about six weeks into any given year is around the time when (you guessed it) most people fall off of their New Year’s resolution fitness goals. It’s hard to keep fitness goals going when the days are short Read More

Super Bowl 50 Ads

Watching It For The Ads By Jesse Selz, TVG Graphic Designer I’d be lying if I said I was big fan of football, or that I even attend Super Bowl events for the purpose of watching the game. However, there are many other coexisting elements which are persuasive enough to make me an active participant: Read More

Social Media “Best in Show”: The Brands that Rocked Social in 2015: Part 2

The Brands that Rocked Social in 2015: Part 2 By Abbey Theban, TVG Assistant Account Executive Did you catch Part 1 of our totally awesome social media awards show blog? Now it’s time for Part 2! Check out the rest of our picks for the most inspiring/hilarious/innovative social media accounts. We’re giving you the best Read More

Social Media “Best in Show”: The Brands that Rocked Social in 2015: Part 1

The Brands that Rocked Social in 2015: Part 1 By Abbey Theban, TVG Assistant Account Executive So this blog post is going to be a little different. No advice, no lessons… just an appreciation for some good ‘ole social media accounts. We’ve decided that brands aren’t getting enough recognition for their social media successes. That’s Read More

Giving Tuesday is the New Black (Friday)

Giving Tuesday is the New Black (Friday) By Melissa Breer, TVG Account Executive For the past several years, Black Friday sales have been starting earlier, with many stores offering sales days before Thanksgiving and stores now opening on Thanksgiving. Giving Tuesday is the New Black (Friday) November 14th, 2017Heather James

When “Spiking Your Friend’s Eggnog” Becomes a Public Relations Crisis

When “Spiking Your Friend’s Eggnog” Becomes a Public Relations Crisis By Abbey Theban, TVG Assistant Account Executive ‘Tis the season for print and digital ads alike to be donned with holiday cheer. From red and green- themed layouts to festive ad copy, retailers are getting in the holiday spirit. But can holiday cheer be taken Read More

Are You Trending or Dead Ending?

Are You Trending or Dead Ending? By Laura Vandiver, TVG Vice President of Research and Strategic Insight I recently attended a conference for market researchers, and a prominent theme emerged from the discussions: global trends. Data on trends is nothing new. Are You Trending or Dead Ending? November 14th, 2017Heather James