In 2020, You Need a Good, Flexible Backup Plan

One thing is certain this year — 2020 has been a year unlike any other. For many, certainty has turned to uncertainty as COVID-19 changed the business landscape in both the short- and long-term. For months, our normal communications for clients were anything but normal. Business meetings moved online. Offices became vacant as we worked Read More

TVG Earns Three Communicator Awards in 2019 Competition

The Vandiver Group (TVG) has won three  2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More

Communications Audits Explained: Part 2 – Communication Strategy

By TVG Staff So, you’re re-thinking your company’s communications strategy. Let’s say that you started with the social media audit, but now it’s time to consider other things to make your efforts more successful and achieve the goals you’ve outlined for your communications strategy. Meetings, emails, calls, texts and press releases can all be part Read More

The Interview: Part 1 – You, the Interviewer

The Video Interview Part One: You, the Interviewer by Rich McEwen, TVG Media Specialist Whether you’re interviewing a Fortune 500 CEO or a local spelling bee champion, good interviewing skills are vital. A clear and concise story is the goal for both the interviewer and interviewee. In part one I will share some of my Read More

How to Write a Press Release

Crafting a Press Release: Six Steps to Keep in Mind By Andrew Woodcock, TVG Account Executive The backbone to being a good PR pro is being a good writer. I’ve heard it countless times: if you don’t know how to write, you won’t be hired by a PR firm. And it makes sense: writing is Read More

The Plague of Viral Marketing

The Red Swimsuit Phenomena: The Plague of Viral Marketing By Madeleine Smith On Wednesday, May 4, Sunny Co Clothing posted a picture on Instagram of a red swimsuit. If you posted the picture of the swimsuit on your Instagram within 24 hours, you were promised the same suit delivered free to your doorstep! While shipping and Read More

The Reality of Crisis Communications

The Reality of Crisis Communications By Andy Likes, TVG Vice President Throughout my 20+ years in broadcast journalism and public relations, unfortunately I’ve seen my share of crisis issues. They happen every single day. I tell my crisis communications training classes that it’s not a matter of “if” a crisis happens, but “when.” The Reality Read More

Why a PR Pro Should Help You with Presentation Skills

Why a PR Pro Should Help You with Presentation Skills By Laura Vandiver, TVG VP of Research & Strategic Insight We’ve all been there. Your palms are sweaty, your mouth is dry. It’s that awkward moment before you begin a big presentation. Public speaking or making a presentation—whether to a large group or small—is consistently Read More

Finding Solutions to Violent Crime in St. Louis

Help Reduce Violent Crime in St. Louis By Donna Vandiver, President & CEO TVG employees had a day of community service this year on Martin Luther King Day. Over the past several years, TVG has worked closely with the St. Louis Initiative to Reduce Violence (SIRV) to donate our time and services. Finding Solutions to Read More

Super Bowl 50 Ads

Watching It For The Ads By Jesse Selz, TVG Graphic Designer I’d be lying if I said I was big fan of football, or that I even attend Super Bowl events for the purpose of watching the game. However, there are many other coexisting elements which are persuasive enough to make me an active participant: Read More

Typography Matters: Part 2

Typography Matters: Part 2 By Jesse Selz, TVG Graphic Designer “From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.” – Adrian Frutiger Typography Matters: Part 2 November 14th, Read More