Five FREE New Year’s Resolutions

New Year, New Habits: Five FREE New Year’s Resolutions By TVG Staff A new year brings new opportunities to better yourself. Although weight loss supplements and gym memberships are out there, they won’t be as easy on your budget as these five New Year’s Resolutions that won’t cost you a dime. Read Everyday We subscribe Read More

Sales: The Forgotten PR Skill

By Laura Vandiver, TVG Senior Research Strategist There are many skills required to be a fantastic PR practitioner. Great communication skills, of course, top the list. But it also helps to have social media savvy, be a crisis navigation expert, understand the media and how to deal with them, be a fantastic writer, and also Read More

Bridging the Gap: Understanding Cultural Differences

The Importance of Understanding Cultural Differences By Andrew Woodcock, TVG Account Executive There’s a phrase in Russian that closely corresponds to one in English: “mir tyesen.”  Word for word, this phrase means “the world is tight,” but the base meaning is closer to our phrase “it’s a small world.” Modern communication technology is bringing the Read More

Best Practices for New Interns (Besides Keeping the Coffee Pot Full)

Six Best Practices for New Interns By Andrew Woodcock, TVG Account Executive Congratulations! You just landed an internship at the PR agency of your dreams! What’s next? Besides scheduling a trip to the store for new clothes, office supplies and cubicle decorations, you’re going to want to prepare for the culture and environment of working Read More

The Plague of Viral Marketing

The Red Swimsuit Phenomena: The Plague of Viral Marketing By Madeleine Smith On Wednesday, May 4, Sunny Co Clothing posted a picture on Instagram of a red swimsuit. If you posted the picture of the swimsuit on your Instagram within 24 hours, you were promised the same suit delivered free to your doorstep! While shipping and Read More

The Importance of Media Literacy in the Age of “Fake News”

The Importance of Media Literacy in the Age of “Fake News” By Donna Vandiver, TVG President & CEO and Laura Vandiver, TVG VP of Research & Strategic Insight Long before there was “fake news”, there was disinformation, propaganda and censorship. Many Americans are able to evaluate and decide if something they are reading is real or Read More

The Business of Storytelling

The Business of Storytelling By Andy Likes, TVG Senior Vice President Over the last 11+ years in PR, I’ve had the opportunity to work with nearly every type of subject matter expert, including doctors, engineers, lawyers, financial planners and everything in between. One thing is certain with subject matter experts- they know their job and Read More

Going the Distance for Girls on the Run: The Queeny Meanie

The Queeny Meanie By Laura Vandiver, TVG VP of Research Every year on Dr. Martin Luther King Day, we honor a man who championed civil rights so that others could have opportunities, experience freedom and equality, and feel a sense of community. Here at TVG, we spend MLK Day serving our community in some way Read More

Random Acts of Kindness, Inspired by Dr. King

Random Acts of Kindness: TVG Day of Service By Patty Olsen, TVG Senior Project Manager Celebrating Dr. Martin Luther King Jr. Day was more than just a single day of giving back to the community where I have lived, worked and flourished. It was an opportunity to model what principled citizenship looks like to my elementary-age Read More

TVG’s 2017 Day of Service: St. Patrick Center

What Are You Doing For Others? TVG Day of Service By Andy Likes, TVG Senior Vice President For more than 20 years, TVG has been giving back to clients in St. Louis and across the country. When you look at dollars and hours donated over that time, our firm and our employees have given more than $3 Read More

College Athletes in the ‘Real World’: What Lacrosse Taught me about Work Ethic, Leadership and Accepting Challenges

College Athletes in the ‘Real World’ By Annie Spewak, TVG Intern Up until a year ago, my life revolved around lacrosse. My dedication to the game often dictated everything I did from my social life to my class schedule, but it also earned me a scholarship to play Division I in college. Over the years, Read More