Since the start of the pandemic, you’ve probably seen dozens of health communications messages. Maybe it was an advertisement for hand sanitizer, a doctor on television talking about the COVID vaccinations or variants, and discussions on continued mask wearing. In each of these instances, the purpose of the messaging or campaign is to get people Read More
Career
Professional Development is Worth the Effort
I’ve long considered myself a lifelong learner. I’m passionate about constantly improving my skillset. I love the process and challenge of learning new things, and then figuring out how to apply them in various areas of my life. I get excited when I hear about a new conference, webinar or training I can participate in, Read More
Why I Joined The Vandiver Group
I’ve worked in both the corporate and agency world as a graphic designer. Fresh out of school, I started as a graphic designer and photographer for a hockey and lacrosse retailer. For a new designer, that job was awesome! I was able to take a concept and run with it. I would shoot the ads Read More
Five FREE New Year’s Resolutions
New Year, New Habits: Five FREE New Year’s Resolutions By TVG Staff A new year brings new opportunities to better yourself. Although weight loss supplements and gym memberships are out there, they won’t be as easy on your budget as these five New Year’s Resolutions that won’t cost you a dime. Read Everyday We subscribe Read More
Sales: The Forgotten PR Skill
By Laura Vandiver, TVG Senior Research Strategist There are many skills required to be a fantastic PR practitioner. Great communication skills, of course, top the list. But it also helps to have social media savvy, be a crisis navigation expert, understand the media and how to deal with them, be a fantastic writer, and also Read More
Bridging the Gap: Understanding Cultural Differences
The Importance of Understanding Cultural Differences By Andrew Woodcock, TVG Account Executive There’s a phrase in Russian that closely corresponds to one in English: “mir tyesen.” Word for word, this phrase means “the world is tight,” but the base meaning is closer to our phrase “it’s a small world.” Modern communication technology is bringing the Read More
Best Practices for New Interns (Besides Keeping the Coffee Pot Full)
Six Best Practices for New Interns By Andrew Woodcock, TVG Account Executive Congratulations! You just landed an internship at the PR agency of your dreams! What’s next? Besides scheduling a trip to the store for new clothes, office supplies and cubicle decorations, you’re going to want to prepare for the culture and environment of working Read More
The Plague of Viral Marketing
The Red Swimsuit Phenomena: The Plague of Viral Marketing By Madeleine Smith On Wednesday, May 4, Sunny Co Clothing posted a picture on Instagram of a red swimsuit. If you posted the picture of the swimsuit on your Instagram within 24 hours, you were promised the same suit delivered free to your doorstep! While shipping and Read More
The Importance of Media Literacy in the Age of “Fake News”
The Importance of Media Literacy in the Age of “Fake News” By Donna Vandiver, TVG President & CEO and Laura Vandiver, TVG VP of Research & Strategic Insight Long before there was “fake news”, there was disinformation, propaganda and censorship. Many Americans are able to evaluate and decide if something they are reading is real or Read More
The Business of Storytelling
The Business of Storytelling By Andy Likes, TVG Senior Vice President Over the last 11+ years in PR, I’ve had the opportunity to work with nearly every type of subject matter expert, including doctors, engineers, lawyers, financial planners and everything in between. One thing is certain with subject matter experts- they know their job and Read More
Honor A Teacher this Valentine’s Day
Honor A Teacher this Valentine’s Day By Donna Vandiver, President & CEO All of us can remember a teacher who made a difference in our lives. I listened to Stone Phillips (formerly of NBC’s Dateline and a Parkway West graduate) talk about Dr. Al Burr at a memorial service a few months ago. Along with Read More
Going the Distance for Girls on the Run: The Queeny Meanie
The Queeny Meanie By Laura Vandiver, TVG VP of Research Every year on Dr. Martin Luther King Day, we honor a man who championed civil rights so that others could have opportunities, experience freedom and equality, and feel a sense of community. Here at TVG, we spend MLK Day serving our community in some way Read More