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Coronavirus and Crisis Communications

By Andy Likes, Senior Vice President at The Vandiver Group in St. Louis, Missouri As global anxiety grows over the quick spread of a strain of coronavirus, or COVID-19, we seem to forget we’ve been here before. While coronavirus is a new (novel) respiratory illness, that can be both serious and deadly, the threat of global Read More

Sleeping Outside in a Cardboard Box: My Experience Raising Awareness for the Homeless

How TVG Helped Raise Awareness for the Homeless By Bailie Moore, Senior Account Executive at The Vandiver Group in St. Louis, Missouri Around MLK Day each year, TVG supports a day of service for staff members. Staffers choose a non-profit and spend the day volunteering at that organization. I kept waking up. I just couldn’t seem Read More

Why all Companies Need CSR—A Corporate Social Responsibility Program

Today, Corporate Social Responsibility (CSR) is more important than ever. In our increasingly socially conscious society, consumers and investors are making buying decisions based on the perceived priority of a company’s values. CSR has therefore become a key factor in branding your company and managing your reputation. What is Corporate Social Responsibility? The United Nations Read More

Get the Picture

So you’re having an event. You’ve sent the invitations, ordered the food and beverages and booked the space. But what about photos and video? Sometimes, this is an afterthought or a low priority. But it shouldn’t be. Making sure you have photos and video can have a number of benefits — some not so apparent. Read More

TVG Favorite Staff Recipes – Traditional Thanksgiving Recipes

In honor of Thanksgiving this week, the TVG staff decided to share their favorite recipes. If you missed the last two days of recipes, read all about them here: TVG’s Favorite Guilt-Free Recipes and TVG’s Drinks, Appetizers, & Dessert.  Today, enjoy our favorite traditional Thanksgiving recipes as you get ready for the holidays!   Amy Read More

TVG Favorite Staff Recipes – Drinks, Appetizers, & Dessert

In honor of Thanksgiving this week, the TVG staff decided to share their favorite recipes over the next few days. Enjoy our favorite drinks, appetizers, and dessert as you get ready for the holidays!   Ryan Stiles This is my favorite drink around the holidays time. Just add in a little extra vodka whenever needed, Read More

TVG Favorite Staff Recipes – Guilt-Free

In honor of Thanksgiving this week, the TVG staff decided to share their favorite recipes over the next few days. Enjoy these guilt-free recipes as you get ready for the holidays!   Donna Vandiver The kale salad is a family favorite, plus it’s easy to make and even better the second day! Kale Salad with Read More

Giving Tuesday: Creating a Successful Campaign

Giving Tuesday. You may have heard of it, but you’re not sure what it is. It started in 2012 as a day to encourage anyone and everyone to give. Since then, it has grown into the biggest giving movement in the world. Following Black Friday and Cyber Monday, Giving Tuesday encourages individuals, organizations, and families Read More

Seeing Ain’t Believing

We should have seen this coming. In the February, 1982 issue of National Geographic magazine, the cover was a photo that included images of the pyramids in Egypt. Just one problem. One of the pyramids was not where it was supposed to be. Because the original photograph was shot horizontally, and the cover is vertical, Read More

Are You Memorable? If You Can Tell a Good Story, Chances are Yes!

Think about the last time you went to a convention or conference. What was the most memorable part?  Was it a speaker, a certain booth or a sponsor giveaway? If you remember certain things but not others, it may be because you didn’t find the rest of the items memorable At TVG, we coach our Read More

How to Create a Compelling External Newsletter

External Company Newsletters: A Guide  Last month we talked about internal company newsletters and what your employees want to know. Now, it’s time to think about your external company newsletter. But where do you start? First things first.  Think about your audience- the community around you, the people who are connected to your company, and Read More