Typography Matters: Part 1 By Jesse Selz, TVG Graphic Designer Content marketing has become one of the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography Matters: Part Read More
All posts by Heather James
Giving Tuesday is the New Black (Friday)
Giving Tuesday is the New Black (Friday) By Melissa Breer, TVG Account Executive For the past several years, Black Friday sales have been starting earlier, with many stores offering sales days before Thanksgiving and stores now opening on Thanksgiving. Giving Tuesday is the New Black (Friday) March 3rd, 2021Heather James
Abstract Versus Real
Abstract Versus Real: St. Louis Initiative to Reduce Violence By Rich McEwen, TVG Senior Associate I grew up never having to be in fear for my life or wonder if a friend or family member was going to be a victim of violence. I always felt pretty safe. Abstract Versus Real September 20th, 2017Heather James
When “Spiking Your Friend’s Eggnog” Becomes a Public Relations Crisis
When “Spiking Your Friend’s Eggnog” Becomes a Public Relations Crisis By Abbey Theban, TVG Assistant Account Executive ‘Tis the season for print and digital ads alike to be donned with holiday cheer. From red and green- themed layouts to festive ad copy, retailers are getting in the holiday spirit. But can holiday cheer be taken Read More
Top 10 Reasons Introverts Like Cats
Top 10 Reasons Introverts Like Cats By Patty Olsen, TVG Senior Project Manager I was thinking recently about my introverted tendencies, and how my cat truly understands them. Cats have a range of interesting behaviors that are appealing to introverts. Top 10 Reasons Introverts Like Cats September 20th, 2017Heather James
Are You Trending or Dead Ending?
Are You Trending or Dead Ending? By Laura Vandiver, TVG Vice President of Research and Strategic Insight I recently attended a conference for market researchers, and a prominent theme emerged from the discussions: global trends. Data on trends is nothing new. Are You Trending or Dead Ending? November 14th, 2017Heather James
The Power of an Emoji
The Power of an Emoji By Melissa Breer, TVG Account Executive The wait is over… the taco emoji is here. The Power of an Emoji November 14th, 2017Heather James
