Typography Matters: Part 1

Typography Matters: Part 1 By Jesse Selz, TVG Graphic Designer Content marketing has become one of the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography Matters: Part Read More

Giving Tuesday is the New Black (Friday)

Giving Tuesday is the New Black (Friday) By Melissa Breer, TVG Account Executive For the past several years, Black Friday sales have been starting earlier, with many stores offering sales days before Thanksgiving and stores now opening on Thanksgiving. Giving Tuesday is the New Black (Friday) March 3rd, 2021Heather James

When “Spiking Your Friend’s Eggnog” Becomes a Public Relations Crisis

When “Spiking Your Friend’s Eggnog” Becomes a Public Relations Crisis By Abbey Theban, TVG Assistant Account Executive ‘Tis the season for print and digital ads alike to be donned with holiday cheer. From red and green- themed layouts to festive ad copy, retailers are getting in the holiday spirit. But can holiday cheer be taken Read More

Top 10 Reasons Introverts Like Cats

Top 10 Reasons Introverts Like Cats By Patty Olsen, TVG Senior Project Manager I was thinking recently about my introverted tendencies, and how my cat truly understands them. Cats have a range of interesting behaviors that are appealing to introverts. Top 10 Reasons Introverts Like Cats September 20th, 2017Heather James

Are You Trending or Dead Ending?

Are You Trending or Dead Ending? By Laura Vandiver, TVG Vice President of Research and Strategic Insight I recently attended a conference for market researchers, and a prominent theme emerged from the discussions: global trends. Data on trends is nothing new. Are You Trending or Dead Ending? November 14th, 2017Heather James