Developing a strong logo doesn’t happen overnight, and creating a visual mark is more complex than most people realize. The mark must be appealing, appropriate for the intended audience, distinct (memorable), simple and versatile. The logo also must be adaptable to the various design applications where it will be used. Creating a logo requires a Read More
St. Louis
Why I Joined The Vandiver Group
I’ve worked in both the corporate and agency world as a graphic designer. Fresh out of school, I started as a graphic designer and photographer for a hockey and lacrosse retailer. For a new designer, that job was awesome! I was able to take a concept and run with it. I would shoot the ads Read More
Honor A Teacher this Valentine’s Day
Honor A Teacher this Valentine’s Day By Donna Vandiver, President & CEO All of us can remember a teacher who made a difference in our lives. I listened to Stone Phillips (formerly of NBC’s Dateline and a Parkway West graduate) talk about Dr. Al Burr at a memorial service a few months ago. Along with Read More
Going the Distance for Girls on the Run: The Queeny Meanie
The Queeny Meanie By Laura Vandiver, TVG VP of Research Every year on Dr. Martin Luther King Day, we honor a man who championed civil rights so that others could have opportunities, experience freedom and equality, and feel a sense of community. Here at TVG, we spend MLK Day serving our community in some way Read More
TVG’s 2017 Day of Service: St. Patrick Center
What Are You Doing For Others? TVG Day of Service By Andy Likes, TVG Senior Vice President For more than 20 years, TVG has been giving back to clients in St. Louis and across the country. When you look at dollars and hours donated over that time, our firm and our employees have given more than $3 Read More
Teamwork Gives St. Louis a Reason To Look Forward to Next Winter
Teamwork Gives St. Louis a Reason To Look Forward to Next Winter By Andy Likes, TVG Vice President St. Louis has a rich sports history. While some teams have come and gone, the St. Louis Cardinals and the St. Louis Blues have stood the test of time, winning divisions, championships and fans. Teamwork Gives St. Read More
Finding Solutions to Violent Crime in St. Louis
Help Reduce Violent Crime in St. Louis By Donna Vandiver, President & CEO TVG employees had a day of community service this year on Martin Luther King Day. Over the past several years, TVG has worked closely with the St. Louis Initiative to Reduce Violence (SIRV) to donate our time and services. Finding Solutions to Read More
The Hidden Costs
The Hidden Costs By Andy Likes, TVG Vice President You can’t pick up a paper, read a blog, get on social media or watch TV without hearing a story about Stan Kroenke moving the Rams to LA. Opinions have been swift and pointed. It seems no one wanted to see the Rams leave and it’s Read More