Best Practices for Businesses Using Facebook Messenger By Nate Shryock, TVG Manager of Digital Strategy In Part 1 of this blog series, we outlined how messaging apps can be useful business tools. Today, we’ll explore some best practices for businesses who want to use Facebook Messenger to communicate with their customers. Respond promptly Facebook publicly displays Read More
Communication
Think Typos Don’t Matter? Think Again.
Think Typos Don’t Matter? Think Again. By Laura Vandiver, TVG Vice President of Research and Strategic Insight I overheard a conversation the other day while working out at the gym. A woman I had seen there before—let’s call her Cindy—was telling someone about how she works in PR. Cindy was annoyed that her client called Read More
The Reality of Crisis Communications
The Reality of Crisis Communications By Andy Likes, TVG Senior Vice President In light of the recent events in the media, we wanted to share this piece written last year by our crisis communications and reputation management pro, Andy Likes. Not “If,” but “When” Throughout my 20+ years in broadcast journalism and public relations, I’ve Read More
Cause Marketing is Important to Millennials, Too
Cause Marketing & Millenials By Madeleine Smith The term “cause marketing” was coined in the 1970’s. However, it’s increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the Read More
The Importance of Media Literacy in the Age of “Fake News”
The Importance of Media Literacy in the Age of “Fake News” By Donna Vandiver, TVG President & CEO and Laura Vandiver, TVG VP of Research & Strategic Insight Long before there was “fake news”, there was disinformation, propaganda and censorship. Many Americans are able to evaluate and decide if something they are reading is real or Read More
The Business of Storytelling
The Business of Storytelling By Andy Likes, TVG Senior Vice President Over the last 11+ years in PR, I’ve had the opportunity to work with nearly every type of subject matter expert, including doctors, engineers, lawyers, financial planners and everything in between. One thing is certain with subject matter experts- they know their job and Read More
Honor A Teacher this Valentine’s Day
Honor A Teacher this Valentine’s Day By Donna Vandiver, President & CEO All of us can remember a teacher who made a difference in our lives. I listened to Stone Phillips (formerly of NBC’s Dateline and a Parkway West graduate) talk about Dr. Al Burr at a memorial service a few months ago. Along with Read More
8 Tips for Strategic Pitching
8 Tips for Strategic Pitching By Donna Vandiver, President & CEO What you learned in Scouts is true—it’s best to be prepared. At TVG, when we teach staffers to pitch reporters, we talk about a number of things to make a pitch memorable and get the story picked up. Here are 8 of our best Read More
So, You Want to Start a Blog…
So, You Want to Start a Blog… By Katie Miller, TVG Account Executive So, you want to start a blog? If you answered “yes” to this question, chances are you follow several blogs that have made you think, “I want to do that!” Whether they’re about food, travel, fitness, fashion and beauty, or pets, a Read More
The Art and Science of the Exhibit Hall: Presentation Skills for Conferences
Presentation Skills for Conferences By Andy Likes, TVG Vice President How many of you have been to a conference in the last year? You probably remember lots of helpful breakout sessions and keynote speakers you’d love to hear again. Now what about the exhibit hall? The Art and Science of the Exhibit Hall: Presentation Skills Read More
The Polls Were Wrong! Why We Should Stop Speculating
TVG Staff No matter which side of the aisle you support or who you voted for on Tuesday, chances are that you along with the rest of the country woke up yesterday surprised, stunned or happy with the Presidential election results. The Polls Were Wrong! Why We Should Stop Speculating November 14th, 2017Heather James
Are You Creative? Of Course!
“Creativity is Intelligence Having Fun” By Amy Crump, TVG CFO Have you ever heard someone say they were not creative? They may go on to explain they can’t paint, draw, play an instrument, etc. However, creativity takes many forms, and everyone has the ability to be creative in their own way. Creativity also shows up Read More