Think Typos Don’t Matter? Think Again. By Laura Vandiver, TVG Vice President of Research and Strategic Insight I overheard a conversation the other day while working out at the gym. A woman I had seen there before—let’s call her Cindy—was telling someone about how she works in PR. Cindy was annoyed that her client called Read More
Public Relations Industry
The Reality of Crisis Communications
The Reality of Crisis Communications By Andy Likes, TVG Senior Vice President In light of the recent events in the media, we wanted to share this piece written last year by our crisis communications and reputation management pro, Andy Likes. Not “If,” but “When” Throughout my 20+ years in broadcast journalism and public relations, I’ve Read More
Cause Marketing is Important to Millennials, Too
Cause Marketing & Millenials By Madeleine Smith The term “cause marketing” was coined in the 1970’s. However, it’s increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the Read More
The Importance of Media Literacy in the Age of “Fake News”
The Importance of Media Literacy in the Age of “Fake News” By Donna Vandiver, TVG President & CEO and Laura Vandiver, TVG VP of Research & Strategic Insight Long before there was “fake news”, there was disinformation, propaganda and censorship. Many Americans are able to evaluate and decide if something they are reading is real or Read More
The Business of Storytelling
The Business of Storytelling By Andy Likes, TVG Senior Vice President Over the last 11+ years in PR, I’ve had the opportunity to work with nearly every type of subject matter expert, including doctors, engineers, lawyers, financial planners and everything in between. One thing is certain with subject matter experts- they know their job and Read More
Random Acts of Kindness, Inspired by Dr. King
Random Acts of Kindness: TVG Day of Service By Patty Olsen, TVG Senior Project Manager Celebrating Dr. Martin Luther King Jr. Day was more than just a single day of giving back to the community where I have lived, worked and flourished. It was an opportunity to model what principled citizenship looks like to my elementary-age Read More
TVG’s 2017 Day of Service: St. Patrick Center
What Are You Doing For Others? TVG Day of Service By Andy Likes, TVG Senior Vice President For more than 20 years, TVG has been giving back to clients in St. Louis and across the country. When you look at dollars and hours donated over that time, our firm and our employees have given more than $3 Read More
The Art and Science of the Exhibit Hall: Presentation Skills for Conferences
Presentation Skills for Conferences By Andy Likes, TVG Vice President How many of you have been to a conference in the last year? You probably remember lots of helpful breakout sessions and keynote speakers you’d love to hear again. Now what about the exhibit hall? The Art and Science of the Exhibit Hall: Presentation Skills Read More
Why is Corporate Reputation So Important?
Corporate Reputation By Donna Vandiver, President & CEO At TVG we do a lot of crisis communications work, so we are constantly assessing the damage a crisis can do to a client’s reputation and image. Why is Corporate Reputation So Important? November 14th, 2017Heather James
New Business Connections that Last: Building a Bridge
New Business Connections that Last: Building a Bridge By Laura Vandiver, TVG VP of Research & Strategic Insight It’s a competitive world out there. It’s more difficult than ever to make first impressions memorable, especially when your potential new business targets are already being pitched by multiple agencies and vendors. How do you get their Read More
Are You Creative? Of Course!
“Creativity is Intelligence Having Fun” By Amy Crump, TVG CFO Have you ever heard someone say they were not creative? They may go on to explain they can’t paint, draw, play an instrument, etc. However, creativity takes many forms, and everyone has the ability to be creative in their own way. Creativity also shows up Read More
Millennial and Baby Boomer Share Office Space, Hilarity Ensues
Baby Boomers vs. Millennials By Patty Olsen, TVG Senior Project Manager and Baby Boomer We hear a lot about Millennials in the media these days, but not so much what it’s like to work next to one. From my perspective as a Baby Boomer, it seems we have plenty to learn from one another. Millennial Read More