Social Media

30 Aug 2021
Sticky Post By Posted in Advertising, Branding, Creative, Design, Education, Marketing Permalink

Logo Design: Revealing the Creative Process

Sticky Post By On August 30, 2021

Developing a strong logo doesn’t happen overnight, and creating a visual mark is more complex than most people realize. The mark must be appealing, appropriate for the intended audience, distinct (memorable), simple and versatile. The logo also must be adaptable to the various design applications where it will be used. Creating a logo requires a Read More

05 Jan 2018
Sticky Post By Posted in Millennials, News, Public Relations Industry, Social Media Permalink

The Vandiver Group’s Top Five PR Moments of 2017 (Part 1 of 2)

Sticky Post By On January 5, 2018

The Vandiver Group’s Best PR Moments of 2017: Part One By TVG Staff Since we’ve entered 2018, we thought it would be fun to list out our favorite PR moments of 2017. Some of these moments are bona fide PR crises, some of them are marketing campaigns, and some are social movements. Some had a Read More

15 Nov 2017
Sticky Post By Posted in Millennials, Public Relations Industry, Social Media Permalink

What in the World are We Gonna Do with 280 Characters?

Sticky Post By On November 15, 2017

Are 280 Characters Too Many? By Heather Murdick and Andrew Woodcock If someone asked me what I think about when someone mentions Twitter, I know what I’d say: Trump tweets, controversy over fake accounts, and 140 characters. Well, as many of you already know, one of those things has changed in the last week. On Read More

06 Apr 2017
Sticky Post By Posted in Communication, Community Outreach, Marketing, Millennials, Public Relations Industry Permalink

Cause Marketing is Important to Millennials, Too

Sticky Post By On April 6, 2017

Cause Marketing & Millenials By Madeleine Smith The term “cause marketing” was coined in the 1970’s. However, it’s increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the Read More

07 Apr 2016
Sticky Post By Posted in Advertising, Marketing, Multimedia, Public Relations Industry, Social Media, Training Permalink

Why a PR Pro Should Help You with Presentation Skills

Sticky Post By On April 7, 2016

Why a PR Pro Should Help You with Presentation Skills By Laura Vandiver, TVG VP of Research & Strategic Insight We’ve all been there. Your palms are sweaty, your mouth is dry. It’s that awkward moment before you begin a big presentation. Public speaking or making a presentation—whether to a large group or small—is consistently Read More

25 Nov 2015
Sticky Post By Posted in Community Outreach, Current Events, Marketing, Public Relations Industry, Social Media, Trending, Uncategorized Permalink

Giving Tuesday is the New Black (Friday)

Sticky Post By On November 25, 2015

Giving Tuesday is the New Black (Friday) By Melissa Breer, TVG Account Executive For the past several years, Black Friday sales have been starting earlier, with many stores offering sales days before Thanksgiving and stores now opening on Thanksgiving. Giving Tuesday is the New Black (Friday) March 3rd, 2021Heather James