Think Typos Don’t Matter? Think Again.

more than an typo, red pencil circles the typoI overheard a conversation the other day while working out at the gym. A woman I had seen there before- let’s call her Cindy- was telling someone about how she works in PR. Cindy was annoyed that her client called her, upset, because her name was misspelled in an article in the local business journal. “I have to tell people all the time that this is PR, not ER.” Cindy mused. “It’s not my emergency! A typo is not that big of a deal.” Oh, but it is Cindy.

Accuracy is extremely important in our field. Not only do we have to manage our clients’ reputations in the media, we also have to make sure the facts are correct and that we’re telling their story in a meaningful and impactful way. A single error could mean a devastating blow to a corporate reputation, and gives fodder to the rumor mill. And yes, typos matter. Especially when it’s your client’s name! Typos in your media releases indicate sloppy work. You always need to proofread your work before you submit it. Yes, an occasional error can happen – we are only human after all. But I’m talking about the errors that occur from just not caring very much about the ramifications of these seemingly small mistakes. You have to care. Our clients depend on us to care. And they deserve to have the highest quality work at all times.

How can you avoid these kinds of errors? Here are a few simple tips:

  1. Have a team of people who proofread documents before they go out the door. The more sets of eyes you have on that important release for a client, the better.
  2. Always use the spellcheck and grammar tools in your word processing program as another layer of protection.
  3. Sometimes it helps to print your document and read it on paper to catch errors. Computer screens make our eyes tired and less able to find simple errors.
  4. Try reading your document out loud. This can help you find errors in verb tense, especially, and it will help you decide if you are conveying the message you mean to convey.

Accuracy matters. Our clients depend on us to get it right. And when they look good, we know we’ve done the best job we can possibly do for them. It’s kind of a big deal!

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Andy Likes, Vice President


Throughout my 20+ years in broadcast journalism and public relations, unfortunately I’ve seen my share of crisis issues. They happen every single day. I tell my crisis communications training classes that it’s not a matter of “if” a crisis happens, but “when.” Read more

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Amy Crump, CFO

“Knowledge speaks, but wisdom listens.” – Jimi Hendrix

With so many things clamoring for our attention these days- technology, multitasking, social media and other distractions – it has become more difficult to be a good listener. Read more

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Katie Miller, Assistant Account Executive


There’s no denying it- internships play a vital role in your college career. They provide connections and valuable experience that can ultimately lead to landing a job post-graduation. If you’ve never had an internship before, it is okay to be nervous and unsure of what to expect. Having recently moved up from intern to entry level employee, the ins and outs of interning are fresh in my mind. Don’t worry, I’m here to help. Read more

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Laura Vandiver, VP of Research & Strategic Insight


We’ve all been there. Your palms are sweaty, your mouth is dry. It’s that awkward moment before you begin a big presentation. Public speaking or making a presentation- whether to a large group or small – is consistently rated one of the top phobias among Americans, as well as other cultures around the world. But, fear not friends! There is hope- and it comes in the form of your local PR professional. Read more

Corporate Lingo: Don’t Let Buzzwords Dominate Your Vocabulary

Laura Vandiver, VP of Research & Strategic Insight

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As an anthropologist, I am often keenly aware not only of how people behave in various situations, but what they say. Different social groups often have very specific linguistic styles. For instance, take my triathlon club. Unless you are actively training for a triathlon, you probably have no idea what terms like FTP, power meter, pull buoy, bonk, brick, long course, taper or transition mean. Read more

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Laura Vandiver, VP of Research and Strategic Insight


A few years ago, we started hearing a similar theme come up in our conversations with clients: Millennials. Many were having difficulty communicating with them effectively. Read more

How Can Real World Experiences Enhance PR Knowledge?

Laura Vandiver, VP of Research & Strategic Insight


Recently, I saw this article about a PR agency that selects a candidate for an “unternship” every year. It’s similar to an internship, but instead of working in the office they send the unterns all over the world Read more

How Companies Can Truly Impress Consumers

Melissa Breer, Assistant Account Executive


A few weeks ago, I got a code to try a free box of snacks from a company that hand-picks and packs a box of healthy snacks according to your taste preferences from a menu of over 100 items, and delivers them straight to your door. Read more

Stronger Teams After a Corporate Merger

Laura Vandiver, VP of Research & Strategic Insight


A few years ago, a big client of ours went through a multi-billion-dollar merger with one of their competitors. Each company was well-known in the market individually, with their own company cultures and values. Read more