In these uncertain times, the news on the Coronavirus pandemic (COVID-19) is changing by the hour. New cases are announced, new borders are closed, and new health precautions are enacted. Terms like “social distancing” and “quarantine” have become mainstream, while home schooling has an entirely new definition as many schools have closed their doors in Read More
Communications
TVG Earns Three Communicator Awards in 2019 Competition
The Vandiver Group (TVG) has won three 2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More
How to Find Your Brand Voice
Creating a Voice for Your Brand To any developing writer, the goal of establishing their “voice” is one that is both all-important and extremely confusing. The term “voice” is often thrown around without any explanation about what it means, or how a writer can work to make theirs consistent and unique. Voice can be complicated Read More
What in the World are We Gonna Do with 280 Characters?
Are 280 Characters Too Many? By Heather Murdick and Andrew Woodcock If someone asked me what I think about when someone mentions Twitter, I know what I’d say: Trump tweets, controversy over fake accounts, and 140 characters. Well, as many of you already know, one of those things has changed in the last week. On Read More
Bridging the Gap: Understanding Cultural Differences
The Importance of Understanding Cultural Differences By Andrew Woodcock, TVG Account Executive There’s a phrase in Russian that closely corresponds to one in English: “mir tyesen.” Word for word, this phrase means “the world is tight,” but the base meaning is closer to our phrase “it’s a small world.” Modern communication technology is bringing the Read More
New Business Connections that Last: Building a Bridge
New Business Connections that Last: Building a Bridge By Laura Vandiver, TVG VP of Research & Strategic Insight It’s a competitive world out there. It’s more difficult than ever to make first impressions memorable, especially when your potential new business targets are already being pitched by multiple agencies and vendors. How do you get their Read More
Celebrate “Silly” Questions Every Day, but Especially This Week
Celebrate “Silly” Questions By Donna Vandiver, President & CEO According to Parade magazine, September 28 is “Ask a Stupid Question” day. When Marilyn vos Savant was asked if there was such a thing as a stupid question, she replied, “Yes”. Celebrate “Silly” Questions Every Day, but Especially This Week November 14th, 2017Heather James
Want to Understand Someone? Be a Better Listener!
How to Be a Better Listener By Amy Crump, TVG CFO “Knowledge speaks, but wisdom listens.” – Jimi Hendrix With so many things clamoring for our attention these days- technology, multitasking, social media and other distractions—it has become more difficult to be a good listener. Want to Understand Someone? Be a Better Listener! November 14th, Read More
10 Things You Need to Know If You Work with Millennials
Working with Millennials: 10 Things to Know By Abbey Theban, TVG Account Executive As a millennial in the communications field, I know how much every brand, organization and corporation wants to get inside our heads. 10 Things You Need to Know If You Work with Millennials November 14th, 2017Heather James
Building Client Relationships for Business Success
Building Client Relationships for Business Success By Laura Vandiver, TVG VP of Research & Strategic Insight We all want to have success in our work lives. But, if you ask 30 people what success means to them, you’re likely to get 30 different answers. At the heart of all these definitions of success, however, will Read More
PROI Worldwide Global Summit: Recap
PROI Worldwide Global Summit: A Recap By Andy Likes, TVG Vice President What happens when you gather more than 80 of the top PR agencies from around the world and put their top executives in a room together for four days? PROI Worldwide Global Summit: Recap September 20th, 2017Heather James
The Overlooked Side of Charitable Giving
The Overlooked Side of Charitable Giving By Laura Vandiver, TVG VP of Research & Strategic Insight Having worked with nonprofit organizations for a large portion of my career—both inside and as a board member—I know that it takes a wide variety of resources to keep programs and services going. And in most cases, there is never Read More