By TVG Staff When people unaware of your company look you up, one of the first things they’ll find are your social media profiles. With that in mind, it’s important to make sure that your social media is up-to-date and accurately represents your company’s goals and culture. To make the most of social media platforms, Read More
Snapchat’s Fantastic Filters and How to Use Them
It may seem counter-intuitive to think that Snapchat, notable for its vanishing messages and stories, could have a lasting impact on an audience. Yet brand after brand have showcased their products on the app, vying for the attention of the social network’s 188 million users. While the pictures themselves may not last long, the impression Read More
How to Find Your Brand Voice
Creating a Voice for Your Brand To any developing writer, the goal of establishing their “voice” is one that is both all-important and extremely confusing. The term “voice” is often thrown around without any explanation about what it means, or how a writer can work to make theirs consistent and unique. Voice can be complicated Read More
TVG Celebrates 25th Anniversary
Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More
Sales: The Forgotten PR Skill
By Laura Vandiver, TVG Senior Research Strategist There are many skills required to be a fantastic PR practitioner. Great communication skills, of course, top the list. But it also helps to have social media savvy, be a crisis navigation expert, understand the media and how to deal with them, be a fantastic writer, and also Read More
THE VIDEO INTERVIEW: PART 2 – YOU, THE INTERVIEWEE
The Video Interview Part Two: Being Interviewed by Rich McEwen, TVG Media Specialist There are techniques you can use as the subject of a video interview to make sure you communicate your message in a way that is concise and easy to edit. Know your story. Know in advance what your key message points are Read More
The Interview: Part 1 – You, the Interviewer
The Video Interview Part One: You, the Interviewer by Rich McEwen, TVG Media Specialist Whether you’re interviewing a Fortune 500 CEO or a local spelling bee champion, good interviewing skills are vital. A clear and concise story is the goal for both the interviewer and interviewee. In part one I will share some of my Read More
The Power of Public Speaking
By Andy Likes, Senior Vice President, The Vandiver Group It’s one of those things that’s typically not on someone’s bucket list; get up in front of an audience and “say a few words.” There mere thought of public speaking creates anxiety and strikes fear into the hearts of most people. In fact, it’s one of Read More
Ready for Takeoff: LaunchCode and TVG Partnership
Ready for Takeoff: LaunchCode and TVG Partnership By TVG Staff It’s predicted that one million programming jobs will be left unfilled by 2020. Every year, The Vandiver Group partners with a local business or organization and offers pro bono public relations services. From social media management, market research, media training and storytelling classes, to internal Read More
The Big Game: A PR Perspective
The Big Game: A PR Perspective While The Big Game had slightly less viewers than previous years, a whopping 111.3 million people tuned in to watch the Philadelphia Eagles’ victory over the New England Patriots. We TVGers were part of that statistic, watching from our homes with our friends and family. Many thought the game Read More
Don’t “Groundhog Day” These Common PR Mistakes
Don’t “Groundhog Day” These Common PR Mistakes By Laura Vandiver, VP of Research and Strategic Insight We’ve all seen the now iconic 1993 Bill Murray movie Groundhog Day, where Murray’s weatherman character (reporting on whether Punxsutawney Phil saw his shadow) becomes hopelessly trapped in a time warp, forced to relive the same, awful day over Read More
The Vandiver Group’s Top Five PR Moments of 2017 (Part 2 of 2)
The Vandiver Group’s Best PR Moments of 2017: Part Two By TVG Staff In Part One of this blog series (click here to catch up if you missed it) we highlighted three “Best PR Moments of 2017” for some iconic global brands. For the final two “Best PR Moments,” we wanted to share some of Read More